TechEmpower

NOVEMBER 13, 2023

Profile Blurbs and Writing Prompts Let’s look at our job matching site in more detail. So instead, we fill it with a completely custom blurb, written just for him: Hello! This gives Mark more control over the process, without requiring him to write much, and gives the LLM more to work with.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Both Sides of the Table

JANUARY 17, 2011

So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

AUGUST 14, 2011

Journalists write stories that have an appeal to readers whether the accusations have merit or not. Understand the Gravity of the Situation for Your Customers. The obvious starting points to think to yourself are: Has something happened that fundamentally affects my customers or partners? How do you lose that debate?

Startup 329

Startup Press Training Media 329

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. The book itself raises your visibility through media coverage.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Both Sides of the Table

MARCH 1, 2011

You should start by getting out and talking directly with customers as Bieber did. To the extent that you’re initially &# marketing&# it is really just evangalizing yourself, meeting key influencers, meeting customers, taking feedback, refining your product and winning people over. That’s broadcast not new media.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

SEPTEMBER 15, 2022

In the past 5 years some of the best investors in the country could simply anoint winners by giving them large amounts of capital at high prices and then the media hype machine would create awareness, talent would race to join the next perceived $10bn winner and if the music never stops then everybody is happy. By 2021 we had to write a $3.5m

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133

Customer Custom Social Media Startup 133

Both Sides of the Table

JANUARY 23, 2011

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. You need somebody who REALLY understands your company, its customers and its competitors. I write on my blog how I think in my head.

Startup 349

Startup Writing Press Blogging 349

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? What is massively different from now and when I wrote the book is that social media didn’t exist back then. That doesn’t work.”.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Both Sides of the Table

MARCH 8, 2010

Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. Much of my traffic is through referring websites and/or social media. Don’t just write a carbon copy of what somebody else is doing. Some search.

Blogging 286

Blogging Startup Writing Summary 286

Both Sides of the Table

JUNE 17, 2013

The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. The goal is to get the customer speaking about their organization.

Sales 367

Sales Slides Startup Customer 367

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. We instructed customers about how eCommerce was going to change their future. It kind of reminds me a bit of how “social media experts&# are talking to customers today). million … yes that was seed in 1999!)

Startup 310

Startup Press Venture Capital Journal 310

InfoChachkie

MARCH 4, 2013

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time.

Startup 269

Startup Cloud Computing RSS Writing 269

Both Sides of the Table

NOVEMBER 13, 2012

He had just received notice from a major media organization that they were going to run a very negative news story. There were no follow-on articles in the tech press or even other online mass media journals. They were about to write a blog post defending the privacy issue and calling out why that journalist misunderstood the story.

Press 336

Press Blogging Journal News 336

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

Both Sides of the Table

MARCH 14, 2013

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Think about Luma Partners.

Marketing 389

Marketing Press Blogging Startup 389

SoCal CTO

JANUARY 5, 2011

. - 500 Hats , July 30, 2010 Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 Customer Development Checklist for My Web Startup – Part 1 - Ash Maurya , February 16, 2010 How-to learn about angel/vc term sheets - Gabriel Weinberg , June 28, 2010 Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups (..)

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Both Sides of the Table

OCTOBER 3, 2013

She entered you reservation by writing in a time slot in a paper calendar and you were in. It got quite good reviews in the media: TechCrunch , LifeHacker & PandoDaily and many others. The hostess worked from 4-10pm so you had to call during these hours. Between 7-10 she was busy seating guests so had to put your on hold.

Development Team Review 324

Development Team Review Course Mobile Writing 324

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 101

Social Media Media Entrepreneur Metrics 101

TechEmpower

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? Please write us at blog@techempower.com !

Metrics 260

Metrics Startup Slides Technical Review 260

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. Here''s how they pulled it off.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

APRIL 22, 2020

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. If you can’t write it down, you probably don’t understand it.

Social Media 126

Social Media Media Ideas Writing 126

Both Sides of the Table

NOVEMBER 27, 2011

what is the importance of social media? what is wrong with today’s social media? 35:29 Why people use social media. 36:30 Eric: Social media is great for people with social capital. 41:00 Transitioning from software to writing. 57: 00 How do you rectify company mission and customer demand. 34:00 Imvu.

Social Media 301

Social Media Startup Metrics Media 301

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. But, with the economy turning south in 2008, lots of those customers went out of business. In the meantime, Groupon came along, and our media customers started to lose advertising.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

FEBRUARY 26, 2022

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 118

Media Tips Social Media Startup 118

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. What is ConsumerTrack all about? Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

Both Sides of the Table

FEBRUARY 20, 2012

Tracy built her company, Recycled Media , out of necessity. She focused on her customer. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 93

Social Media Media Entrepreneur Platform 93

SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I also serve as CEO of a small media companies that profile “Tomorrow’s Most Exciting People Today”. Vince: In addition to my management writing I’ve interview many CEOs and innovators. this time with Vince Thompson.

Startup 225

Startup Los Angeles Twiistup Social Network 225

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Twitter, by contrast, started as an open platform where people let anybody see what they were writing. People write their thoughts knowing that anybody else can see them. I’m now moving from the 101 basics into the business applications.

Social Network 235

Social Network Writing Tool Startup 235

Both Sides of the Table

OCTOBER 15, 2009

This can often happen when there is a good product built but no real customer adoption yet. We hired a head of technology, a head of customer service, a head of marketing, a head of strategy (which no startup should ever hire) a CFO and, ugh, 33 developers. This is what happened to me. He was to head up UK operations.

Startup 299

Startup Venture Capital Technical Review Training 299

Both Sides of the Table

FEBRUARY 24, 2011

This is a post I’ve been dying to write for 18 months. OK, that sounds like an interesting business, but nothing to write a freakin’ blog post about? You fish where your customers are. I know this because you’re not a young teenager. You can also use the app even if you don’t have a smartphone.

Gogii 310

Gogii Invest Blogging Startup 310