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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Custom 172
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Carlsbad Company Leaked Location Data For Every Mobile Customer In The US

socalTECH

A major, security leak by a Southern California company, which revealed the location of every single mobile phone customer in the United States to within a couple of hundred feet, was exposed on Thursday --raising questions to how cell phone users data is being used and sold by mobile carriers.

Mobile 100
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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” ” or “Are you developing for desktop, tablet, mobile, or all three?” Who are the customers? What are some sites or companies in the same space?

Develop 520
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.

Mobile 173
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Custom 122
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Social-media advertising. Email marketing.

Custom 146
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TouchCommerce Signs Up Total Gym For Mobile Products

socalTECH

Agoura Hills-based TouchCommerce , which provides Internet and mobile chat technology and services which helps to engage customers browsing e-commerce sites, reported today that it has signed up Total Gym Fitness as a customer for its new mobile products. ecommerce browsing chat mobile total touchcommerce'