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San Diego 2017 - INTERFACE Tour

SoCal Tech Calendar

It’s critical to stay current with the technology that runs your organization and secures your operational infrastructure. INTERFACE addresses these IT issues through informative, non-sales oriented, educational seminars customized to the specific needs of the local business community.

San Diego 100
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This is a very important to do when you first start a company.

Sales 393
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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can.

Services 121
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How to Sell Your Roadmap Without Selling Your Soul

Both Sides of the Table

This post is about how to work with your largest customers when you’re an early-stage software company and about how you can increase your margins by selling your roadmap. For starters as a young enterprise software company you need to think about the customer segments you serve. One way of slicing customer segments is by size.

Customer 297
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6 Tips to Boost Workforce Engagement and Motivation

Startup Professionals Musings

Among many other recommendations, they offer some practical tips on how any organization can make their work culture more meaningful and satisfying: Match people to work that stimulates and challenges them. For an employee who enjoys direct people interaction, adding floor time with customers would better serve everyone.

Tips 96
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

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5 Priorities For New Business Leader Self-Development

Startup Professionals Musings

It should convince you that no matter how much you know about technology, leading a team, as well as vendors and customers, is a whole new challenge. That means constantly seeking feedback, taking time for relevant seminars and guidance, and looking for positive changes in the organization.

Develop 124