Startup Professionals Musings

NOVEMBER 28, 2022

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. The requirements of the desired organization need to be formalized before people are hired. Hiring before organizational structure is defined. It won’t happen by default.

Organization 104

Organization Satisfaction Entrepreneur Screening 104

Tech.Co

DECEMBER 29, 2023

Bobbie One startup that's proved to have the formula for success this year is Bobbie – the first infant formula to be certified as organic by the USDA, and the fastest-growing product of its kind to enter the US market since the 1980s. Organic milk formula product Bobbie. Writesonic Library screenshot.

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

AUGUST 14, 2023

Write it down, make it specific, expressive, yet succinct and jargon-free. The challenge of every business is to create a win-win relationship between business owners, partners, team members, customers, and the community at large. Delight and deliver value to your customers. Without customers, there is no business.

Framework 95

Framework Customer Custom Tips 95

Startup Professionals Musings

JUNE 4, 2021

Thus I recommend that you stick with organic search, and use SEO to raise your ranking. It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. For sites displaying the ads, this is called pay per click (PPC).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Berkonomics

MAY 8, 2014

I am chairman of a company that, as I write this, is twelve years old and has not yet taken a dollar of outside investment. The company grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. Grant writing takes skill and immense amounts of time.

Company 166

Company Companies Writing Education 166

Startup Professionals Musings

NOVEMBER 21, 2020

Write it down, make it specific, expressive, yet succinct and jargon-free. The challenge of every business is to create a win-win relationship between business owners, partners, team members, customers, and the community at large. Delight and deliver value to your customers. Without customers, there is no business.

Tips 174

Tips Framework Customer Custom 174

Startup Professionals Musings

MARCH 4, 2020

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. The requirements of the desired organization need to be formalized before people are hired. Hiring before organizational structure is defined. It won’t happen by default.

Organization 135

Organization Satisfaction Entrepreneur Screening 135

Startup Professionals Musings

OCTOBER 9, 2021

While I do agree that many attributes of a good entrepreneur, such as curiosity, confidence and determination, are largely determined by early-life experiences, a good education is critical in understanding the elements of creating a business and wooing customers. Don’t forget business writing and communication.

Entrepreneur 149

Entrepreneur Tips Writing Coach 149

Startup Professionals Musings

FEBRUARY 19, 2021

Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. In the past, consultants were taught to report only to the top executive, and to assume leadership rights in the organization. Speak to people, rather than write a document every time you want a change.

Startup 150

Startup Slides Email Customer 150

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. If you sell to other business organizations, a book is a huge asset in reducing their perceived selection risk.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Inverted Software

AUGUST 9, 2021

The above quote is a real customer that ended up at our office. The art of writing quality software is something we have been practicing successfully since 2001 and during this time, have acquired hundreds of customers that understand the Inverted Software difference. The is done by writing modular code. Scalability.

Software 105

Software Writing Framework Screening 105

Startup Professionals Musings

SEPTEMBER 23, 2020

Mark Zuckerberg, while still in school, tested the viability of his “ FaceMash ” technology as a business by rolling it out to other students at Harvard as customers. He learned quickly that several pivots were required for business, legal, and customer acceptance reasons. Write a business plan and pitch deck for learning.

Entrepreneur 157

Entrepreneur Mentor Class Resource 157

Startup Professionals Musings

SEPTEMBER 12, 2021

Based on my experience, a business plan always adds value to the entrepreneur – most people can’t build a complete plan in their head, and need the process of organizing it on paper to make it consistent and complete. Writing it down promotes both understanding and commitment.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

Startup Professionals Musings

SEPTEMBER 6, 2023

Make every effort to have your mind be totally present for each challenge from a team member or customer. Practice scheduling of your most onerous tasks, such as counseling team members or meeting unhappy customers, when you are most calm and collected at the beginning of a day, or when you are least likely to be distracted.

Demand 103

Demand Activity Email Mentor 103

Both Sides of the Table

JUNE 17, 2013

The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. The goal is to get the customer speaking about their organization.

Sales 367

Sales Slides Startup Customer 367

Startup Professionals Musings

JUNE 25, 2022

Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. Look critically at yourself and your existing organization for strengths, weaknesses, opportunities, and threats (SWOT). Assess customer demand. Take inventory of what you have.

Startup 115

Startup Resource Training Ideas 115

Startup Professionals Musings

AUGUST 25, 2023

These are necessary to attract customers, investors, and give you a line of defense with competitors. Even if your plan seems simple and intuitively obvious to you, writing it down and having it reviewed by experienced friends will moderate your passion and assure you that all key elements are addressed.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

NOVEMBER 27, 2022

In other cases, an advisor with strong customer, distributor, or celebrity status might be important. Communication and organization is always a challenge, so three advisors is about the maximum that any entrepreneur can handle. A long list of friends or associates is usually considered a negative.

Startup 123

Startup Entrepreneur Ideas Writing 123

socalTECH

JANUARY 18, 2011

What that did, is it helped us to expand the service to help publishers do the following: identify what content to write, how to distribute that content to various mediums, and how to monetize that content. Journalists are notorious for not wanting to write based on revenues or commercial intersts, or having anyone tell them what to write.

Marketing 232

Marketing Funding Content Writing 232

InfoChachkie

JUNE 16, 2016

Custom Wharton Degree. As I turned away, somewhat shocked with the ease with which I had customized my curriculum, he stopped me and asked, “I can understand why you want to take Squash, but can I ask why you are enrolling in Farsi?”. Cmptgcs 1A Computer Programming and Organization I. Writing / English / Public Speaking.

Entrepreneur 100

Entrepreneur Class Course Writing 100

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

APRIL 16, 2012

The Lean Startup approach dictates that successful customer development is an iterative process. Eric (Ries) was a student in one of the very earliest customer development classes at Berkley. Large companies write business plans, why of course, that’s the organizing document for a startup. Preaching What You Live.

Startup 229

Startup Class Press Custom Development 229

socalTECH

JUNE 11, 2018

For those not familiar with the writing process in Hollywood works, fill us in? We saw that there were a lot of talent discovery programs out there, such as screenwriting fellowships, labs, film festivals, workshops, and writing competitions. That's been our focus, on centralizing talent discovery on the platform.

Technical Review 100

Technical Review Hollywood Platform Competition 100

Startup Professionals Musings

JANUARY 16, 2023

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. If you can’t write it down, you probably don’t understand it. Today you need to talk with, not at, your customers and constituents to get ideas.

Social Media 94

Social Media Media Ideas Writing 94

Both Sides of the Table

JULY 1, 2010

We all like to think of startups as “non hierarchic&# organizations and to some extent that should be true. I never built a Google-sized business but I did build an organization from scratch that grew to 120 employees in 5 countries before we sold it. I’m not a big believer in too much hierarchy.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. What is ConsumerTrack all about? Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

JUNE 18, 2021

You need to have business relationships with team members, investors, customers, and a myriad of other support people. They never call, they never write, and wait for you to make the first move. You can’t win as an entrepreneur working alone. That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply.

Entrepreneur 140

Entrepreneur Startup Social Network Mentor 140

Both Sides of the Table

JUNE 23, 2013

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. I’ve been writing a series on a simple methodology that we used at my first enterprise software company. This solves the customer question, “Why Buy Anything?”.

Sales 328

Sales Customer Custom Examples 328

Startup Professionals Musings

SEPTEMBER 2, 2018

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Customers can touch and see a great product, but services are a bit ethereal.

Services 72

Services Startup Training Writing 72

Both Sides of the Table

MARCH 8, 2010

Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. Don’t just write a carbon copy of what somebody else is doing. I didn’t want to run out of things to write about in the first 6 months.

Blogging 286

Blogging Startup Writing Summary 286

socalTECH

SEPTEMBER 3, 2019

That was a really fast stint, we started with only a couple of small customers but ended up taking it to $120K MRR and sold it to Home Depot at a significant multiple above revenue. I didn't really set out to write a book. They got a bunch of investors, including some from Austin. The answer is almost always NO.

Sales 113

Sales Startup Custom Development Framework 113

Startup Professionals Musings

APRIL 22, 2020

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. If you can’t write it down, you probably don’t understand it. Today you need to talk with, not at, your customers and constituents to get ideas.

Social Media 126

Social Media Media Ideas Writing 126

Startup Professionals Musings

FEBRUARY 29, 2020

In other cases, an advisor with strong customer, distributor, or celebrity status might be important. Communication and organization is always a challenge, so three advisors is about the maximum that any entrepreneur can handle. A long list of friends or associates is usually considered a negative.

Entrepreneur 124

Entrepreneur Startup Ideas Writing 124

Startup Professionals Musings

JUNE 27, 2014

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Customers can touch and see a great product, but services are a bit ethereal.

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

OCTOBER 28, 2018

While I do agree that many attributes of a good entrepreneur, such as curiosity, confidence and determination, are largely determined by early-life experiences, a good education is critical in understanding the elements of creating a business and wooing customers. Don’t forget business writing and communication.

Startup 97

Startup Writing Coach Incubator 97