socalTECH

AUGUST 8, 2016

We caught up with founder and CEO Mike Mothner --who we first interviewed back in 2007 --to catch up with the company, gets some hints and tips on growing a company, the challenges of bootstrapping, and why Wpromote hopes to be buying more companies in the future. Mike Mothner: I think, with search centric companies, that's a scary concept.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines like Google are still the primary method for finding information on the Internet. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Social Media 93

Social Media Content Startup Web 93