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Nimble Cuts Pricing For Nonprofits

socalTECH

Santa Monica-based customer relationship management (CRM) software developer Nimble is looking to bolster its customer base in the nonprofit sector, saying that it has started to offer a 30 percent discount on its service to nonprofits, for life. contact track sales management relationship customer nonprofit pricing nimble'

Pricing 157
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Can you create a great customer case study?

Berkonomics

Using new tools in a social age. There are several ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.

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A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). It’s great for customers, but not for startups, unless you have deep pockets. Freemium” model.

Pricing 116
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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product.

Startup 106
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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

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9 Popular Startup Business Model Variations For Scale

Startup Professionals Musings

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Network model. Marty Zwilling

Startup 117
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Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

Customer 104