Berkonomics
MAY 30, 2019
Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
Startup Professionals Musings
JUNE 23, 2021
Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.
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Berkonomics
JUNE 30, 2012
And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
Both Sides of the Table
OCTOBER 10, 2011
The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. Not a freakin’ blog post.
Startup Professionals Musings
MAY 26, 2023
Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.
Both Sides of the Table
SEPTEMBER 15, 2022
<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. When you look at how much median valuations were driven up in the past 5 years alone it’s bananas.
Startup Professionals Musings
AUGUST 9, 2023
When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.
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