InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Market your ideas and expertise early for customer feedback. Your blog followers will be your best customers. Hone your writing style for all communication.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

socalTECH

JULY 17, 2009

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers.

Search Engine Optimization 100

Search Engine Optimization SEO San Diego Web 100

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

JUNE 13, 2015

Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. The tools and measurements are the same for both.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

AUGUST 9, 2018

It’s hard to be successful in any business when your customers can’t find you, or they find you and still can’t figure out whether your solution works for them. In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available.

SEO 53

SEO Tips Newsletter Statistics 53

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. We partner with them, and give them tools to help their business.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

socalTECH

FEBRUARY 15, 2019

Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. The second thing, is tools.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

DECEMBER 23, 2017

Social media as a marketing tool is here to stay, and is now widely accepted. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. These give good customer connection and SEO.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Tech Zulu Event

MAY 15, 2015

Give them all the tools they will need to succeed at your company. You’ll keep in touch with your customers quickly and easily. The customers will continue returning to your business due to the personal connections you make with them. If you and your staff must travel often, figure out ways to make that time productive.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. These give good customer connection and SEO. Focus first on the social media trinity. I wouldn’t want to do the ROI on that one.

Social Media 103

Social Media Media Marketing Startup 103

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

Web 150

Web Sites Email HTML 150

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. These give good customer connection and SEO. Focus first on the social media trinity. I wouldn’t want to do the ROI on that one.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. In the online world, you need a solid connection between your domain name and your product, brand, or business. Assess cost versus value with analytics and measurement tools. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

SoCal CTO

MARCH 9, 2007

Some very interesting graphics including this heat map: Very cool visualization tool! Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. In the online world, you need a solid connection between your domain name and your product, brand, or business. Assess cost versus value with analytics and measurement tools.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. There are the new tools like Tumblr and Posterous. Wordpress does.

Blogging 286

Blogging Startup Writing Summary 286

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. How do you use LinkedIn?

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. The other major pilot customer was.

Marketing 307

Marketing Technical Review Startup Tool 307

Jason Nazar

AUGUST 15, 2013

Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content. Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61

Tech Zulu Event

NOVEMBER 11, 2011

I use a free mind mapping tool called MindMeister to help me chart out the common identity of my audience. So getting back to my non-techie friends, when you set up your Posterous go ahead and create a “custom domain name”. Write those down and then head over to Google Keyword Tool. Create your blog. Final Step.

Blogging 83

Blogging Email Writing Sites 83

Jason Nazar

JANUARY 14, 2009

Increase the production of your content. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content. Follow up with compliments on their writing and get some emails going back and forth, and then pitch your product or service.

Web 62

Web Social Media Content Sites 62

SoCal Delicious

JANUARY 15, 2010

When you feature a “product of the week&# , “hottest blog post&# , “today’s joke&# or so, then bookmarkers will love it when its URI doesn’t change. Use possible input ($errSrc, $errMsg, …) from the caller to customize the error page. Every URI indexed anywhere is an asset. All errors are mine.

SEO 37

SEO IP PHP Blogging 37

Both Sides of the Table

JANUARY 5, 2016

When we were acquired by Disney we had a product & engineering team of 55 people. We built creators tools and website builders. Each distribution channel you sell products in has its own unique customer base but your goal is to build a relationship with those end customers. We sold brand integration.

Content 150

Content Snapchat Platform SEO 150

SoCal CTO

JULY 13, 2010

Pivoting - Chris Dixon , June 14, 2010 My Hunch cofounders and I frequently ask ourselves: “If we were to start over today, would we build our product the same way we had so far?&# Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market.

Startup 175

Startup Venture Capital Slides Blogging 175

SoCal CTO

MARCH 16, 2007

And in fact all our globally-connecting-social-networking tools are making face-to-face more, not less desirable. Thanks to the tools yall are building, we now have more far-flung friends--including people weve never met f2f--than ever before. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150