article thumbnail

You Need Customer Loyalty, Not Just Satisfaction

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

article thumbnail

7 Advantages That Local Small Business Owners Enjoy

Startup Professionals Musings

According to recent statistics from the Small Business Administration (SBA), this approach still accounts for 99 percent the businesses out there today. If your passion is customers, you definitely will be happier as a lifestyle entrepreneur. You want to be your own boss, and do things your way.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 New Venture Challenges Make It An Endurance Sport

Startup Professionals Musings

I see no reason not to balance these frustrations with the satisfaction of more conventional work accomplishments and the people relationships we all need to thrive. Most entrepreneurs don’t get the satisfaction of a salary for the first couple of years, even if their startup is well funded by investors.

Startup 102
article thumbnail

Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

Customer 104
article thumbnail

Celebrating the Life and Work of Tony Hsieh

Tech.Co

Under Hsieh’s leadership, Zappos revolutionized the apparel industry, and e-commerce in general, by being one of the first to prioritize customer satisfaction and service. To build trust in e-commerce with the greater public, his company came up with innovative ideas and fostered new customer behaviors.

Commerce 207
article thumbnail

8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

To keep you out of this statistic, I recommend the following steps to all aspiring business owners as they step into this new and exciting world of managing your own business: Solidify your funding plan before you start spending. These are necessary to attract customers, investors, and give you a line of defense with competitors.

article thumbnail

6 Reasons To Ease Into The Entrepreneur Startup Dream

Startup Professionals Musings

I see no reason not to balance these frustrations with the satisfaction of more conventional work accomplishments and the people relationships we all need to thrive. Most entrepreneurs don’t get the satisfaction of a salary for the first couple of years, even if their startup is well funded by investors.

Startup 128