Tech Zulu Event

JANUARY 28, 2016

During the past twenty five years, software programs utilized by business underwent tremendous changes. The growing popularity of platforms with big data capabilities means that more business software programs will likely emphasize real time data analysis in the future, also. The use of a cloud holds many advantages.

Software 40

Software Social Media Platform Mobile 40

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. SEO for Startups )? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. SEO for Startups )? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed?

Develop 384

Develop Development Startup SEO 384

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Good stuff. Posted byTony Karrer at 6:58 AM 1 comments: Jon Miller said.

CTO Coach 150

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socalTECH

MARCH 13, 2020

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. Our solution was to build a new device, which is the only smart device on the market, which incorporates all the things customers are asking for. What is Ulevate?

Template 124

Template Beverly Hills Startup SEM 124

socalTECH

JULY 17, 2009

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers. According to the firm, it has launched a product called D3- Data Driven Decisions for Search Engine Optimization (SEO).

Search Engine Optimization 100

Search Engine Optimization SEO San Diego Web 100

Tech Zulu Event

MARCH 21, 2016

The software does keyword research, and it has an SEO checklist. The user of the software does not have to have previous marketing experience. The software blocks them from accessing sites like twitter, youtube, and facebook. One of the drawbacks is that the software only integrates with one email account at a time.

Tool 40

Tool Software Review SEO Email 40

Tech Zulu Event

MAY 15, 2015

Workflow Software. You’ll be amazed at the results you can achieve with workflow software. This software helps you take important shortcuts to save time and make money. You’ll keep in touch with your customers quickly and easily. Business Process Management Software. Tap into SEO. Prioritize.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). But think of this. But think of this.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

Startup 150

Startup Marketing Study SEO 150

socalTECH

FEBRUARY 15, 2019

Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. That's a great question.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

socalTECH

MAY 5, 2009

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce Email 113

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Venture Capital 150

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SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Venture Capital 150

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Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

MARCH 5, 2007

You create something that has value and gets traction and yet youve created it in a way that the software is considered "free." There are quite a few other Software Development Companies in Southern California working on open source and/or freemium business models. I understand his frustration.

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socalTECH

MARCH 21, 2011

We're building our distribution online, building a direct relationship with customers, and it's something both super fun to do and has a clear business model and product. If you want read about SEO, there are probably 30 million pages on the web about that. We feel we've build, from the ground up, an internet brand.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.

Marketing 380

Marketing Startup Press Technical Advisors 380

SoCal CTO

MARCH 1, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Networking 150

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Both Sides of the Table

APRIL 23, 2011

The idea was right but the timing was early and required a pivot into being a software company. ESPN, Forbes, AOL were customers. The in invest in IT (Software + Internet + Healthcare). Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). How did you get into VC? (9:30

Capital 265

Capital Venture Capital Veoh Startup 265

SoCal CTO

FEBRUARY 28, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Google 150

Google Mobile CTO Coach Southern California 150

SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Blogging 150

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SoCal CTO

MARCH 12, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

MyShape 150

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Los Angeles 150

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SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

CTO Coach 150

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Both Sides of the Table

JANUARY 22, 2014

Traditional software vs. SaaS. SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Think of web vs. mobile. EQ and Team Leadership? Nail on the head.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

SoCal CTO

FEBRUARY 27, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

eHarmony 150

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SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

CTO Coach 150

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Incubator 150

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

CTO Coach 150

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Startup Professionals Musings

NOVEMBER 27, 2011

For businesses, these are now prime sources of business networking, customer service, and client leads. Techniques include search engine optimization (SEO) and paid result placement. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 800 million active members.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

SoCal CTO

FEBRUARY 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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