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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Smart potential customers only visit and buy from credible and memorable websites. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Follow-up for customer satisfaction. Put yourself on the site. People buy from people.

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7 Ways to Keep Your Customers Begging for More

Startup Professionals Musings

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. These days, relationships and online reviews are key drivers for over 80 percent of new customers.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. We need to spend some time discussing what you do with the social web. Great posts.

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Align Your Startup With Today’s Customer Paradigm

Startup Professionals Musings

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

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5 Pitfalls to Avoid When Transforming Your Business

Startup Professionals Musings

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

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5 Common Misconceptions of Web Design: Insights from the Yoga Sutras

From the Venture Trenches

The pride and effort they have placed in building up their business should be reflected through their web presence. More than a calling card a businesses website is how customers will discover, assess and interact with you and how you in turn, can engage your customers. Basically their site will need to be re-built from scratch.