with-greathouse-comes-great-responsibility Customer Related Topics 
InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don''t Force It.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
JANUARY 6, 2014
The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.
InfoChachkie
NOVEMBER 24, 2014
Few customer pitches are too brief - fulfill your customers'' needs by saying less and listening more. 3) Law 8 - Make Other People Come To You – Use Bait If Necessary. Let your actions convey your capabilities - deliver value to your customers rather than promises of future greatness. Greene''s book.
InfoChachkie
APRIL 29, 2015
John Greathouse: How did the Bones Brigade come together? In this second installment of my conversation with George Powell, Founder and President of Skate One , he describes how Tony Hawk and the other members of the Bones Brigade revolutionized skateboarding and made it cool again, after its near death in the late-1980’s.
InfoChachkie
APRIL 6, 2015
John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one. Greathouse: What was the turning point, from making a wheels by hand in your kitchen to creating a business? After speaking with Mr. Powell, it was clear he fit the bill. Powell: To experiment, I needed about 10 molds.
InfoChachkie
APRIL 14, 2014
Our fantastically inefficient Federal Government could learn a great deal from the folks at ABC. We want to make a catalytic investment in a high potential organization that will help them to achieve great things. We kicked off Project Impact and 2012, and we’ve been thrilled by the response. ABC''s Founder And CEO Speaks Out.
Expert insights. Personalized for you.
153 
Let's personalize your content