Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Xconomy

FEBRUARY 28, 2018

A core element in this universe is the invention of new kinds of credentials that attest to an independent learner’s mastery of skills that are in demand by employers, such as coding, critical thinking, and even physical tasks such as research laboratory techniques.

Education 45

Education Report Demand Research 45

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. Brett Rossman: ConsumerTrack is a performance-based, online marketing company. What is ConsumerTrack all about?

Startup 239

Startup El Segundo Marketing Media 239

Both Sides of the Table

JUNE 18, 2010

The strategy of GigaOm and where they differentiate in the market. We talked about the negative effect of Apple’s closed system attitude but how that will be a gift to the market because Apple’s cracking of the operator hegemony has forced the industry to innovate. We talked about Facebook. DST invested $180mm last fall.

Venture Capital 225

Venture Capital Google Web Sites 225

socalTECH

DECEMBER 11, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Backing Southern California's next great technology companies.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

FEBRUARY 9, 2010

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Brilliant web and iPhone app design. Need office or Tech Space?

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

AeA Los Angeles Council

JULY 22, 2008

The market was recently forecasted to grow from $7.5-billion Across the globe, politicians are concerned about high security, accuracy and privacy demands. The report, entitled eHealth 301: Electronic Prescriptions , builds on two earlier reports analyzing electronic medical records and telemedicine. billion in 2013.

Web 2.0 40

Web 2.0 Web AeA Journal 40

socalTECH

DECEMBER 10, 2010

Marketing , Costello and Sons Insurance , Deloitte , The City of. Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. If you're interested in reaching our.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

AUGUST 7, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Cox Communications - Orange County - Looking for Product Marketing Manager. Need office or Tech Space?

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

OCTOBER 30, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Need office or Tech Space?

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

DECEMBER 1, 2010

People also user our data for general market trending or academic research. Back in 1997, when I started thee site, there was no one really doing box office tracking or movie financial tracking on the web. What I found out very quickly, is there is a tremendous demand among the independent production community for this information.

Beverly Hills 164

Beverly Hills Research Hollywood Sites 164

Tech Zulu Event

SEPTEMBER 19, 2012

Iroko Patners had , a souring relationship with YouTube, Google Ads Words, Amazon Web Services even though the movie streaming firm had about eight million YouTube streams a month, with a $1 million revenue run-rate in 2011. The team in London is around 15 people – mostly tech, design, business development and marketing people there.

Netflix 82

Netflix Marketing Technical Review Content 82

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. The company recently reported record. positions on its site, ranging from software, sales, marketing, to finance. The now-public. The firm, based in Pasadena, has dozens of.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

JUNE 8, 2009

Eric Sikola is CEO of ExpenseBay (www.expensebay.com), a Los Angeles-based, online, software-as-a-service startup which has created an online application which uses Web 2.0 technology to make submitting expense reports extremely easy. My thought was, why couldn't you do that with expense reports? That was the concept.

Web 2.0 100

Web 2.0 Startup SaaS Report 100

socalTECH

JULY 24, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Cox Communications - Orange County - Looking for Product Marketing Manager. Technology.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

socalTECH

SEPTEMBER 25, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Technology.

Advertising 113

Advertising Southern California IP VentureNet 113

Tech Zulu Event

MAY 28, 2013

Alex is a proven web entrepreneur, having led and sold multiple successful startups. Prior to starting KnowledgeBase, Alex founded HostPro, an industry-leading web hosting and application services provider. Additionally, he has extensive application development, web hosting, and data center build-out and management experience.

SaaS 92

SaaS Cloud Computing CIO Web 92

socalTECH

NOVEMBER 17, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Backing Southern California's next great technology companies.

Orange County 113

Orange County Southern California IP Glendale 113

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

socalTECH

MARCH 9, 2017

However, if you think about IT security, all the systems everyone is familiar with, ERP systems, web, and email, and other basic network systems, all those systems that are designed to run companies, my history and background is in securing those platforms. You can remote in, pull some logs, and pull compliance data and reports.

Networking 124

Networking Startup Incubator Orange County 124

socalTECH

DECEMBER 15, 2010

Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? We help web publishers make more money out of advertising. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. We do that in basically two ways.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

FEBRUARY 4, 2010

PerfectForms is a platform for business users to create web applications, to provide visibility to processes, and to report on information collected. The really important distinction is that non-technical business people can build, deploy, integrate, and create reports on these applications to help them run their business.

Startup 150

Startup San Diego Entrepreneur Tool 150

Both Sides of the Table

JULY 1, 2010

Analytics also extend to iPhone and web apps using Facebook Connect. Company plans to use the capital to build out sales and marketing and r&d. -a Makes money by partnering with brands and marketers to publish location-triggered content. Company reports 250,000 users in 49 countries with 1mm+ application downloads.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

MARCH 13, 2011

They write and tweet every day, with the single guiding credibility and personality that the new social culture demands. Dharmesh is the founder and CTO of HubSpot, as well as a blogger and speaker on the topic of startups and Internet marketing. Here are a few that I aspire to: Venture Hacks , by Babak Nivi and Naval Ravikant.

Entrepreneur 92

Entrepreneur Technical Review Blogging Java 92

socalTECH

JULY 20, 2011

It came about, because we saw a gap in the market around entertainment news written for the 18-34 consumer segment. There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. We're going after a large and fast growing market.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

MARCH 4, 2010

Jason Nazar: Legal contracts, business forms and templates, conference presentations, financial models, research reports, any kind of professional content that you have which you use on a daily, weekly, or monthly basis. This is a really big, $50 million business at least, and we really want to own the market.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

OCTOBER 7, 2009

A plan alone is not all that valuable if you won't follow them, so what we give are also the tools--via iPhone, the web, SMS, email, Android, Blackberry--to log you actually did do. Exercise TV is the largest, on-demand, fitness TV network, and is in nearly 40 million homes now, providing on-demand, fitness content from expert trainers.

Media 168

Media Pricing Sites Training 168

socalTECH

FEBRUARY 13, 2009

I think that's too bad, actually, because what search does is capture demand very specifically for your product--but broadcast will generate demand for advertisers. Can you talk about this, and why the radio market is different? Those expectations were probably too high, in terms of the CPA. Radio does work.

Google 124

Google Advertising Media Startup 124

SoCal Delicious

JANUARY 15, 2010

For example Twitter , where gazillions of bots [type A] follow other equally superfluous but nevertheless very busy bots [type B] that automatically generate 27% valuable content (links to penis enlargement tools) and 73% not exactly exciting girly chatter (breeding demand for cheap viagra). Or leave the Web, respectively pay the publishers.

Social Media 41

Social Media Develop Development Media 41

Tech Zulu Event

JANUARY 26, 2016

adult now spends a reported 5 hours and 38 minutes on the web – advances have been made in the way individuals and small businesses operate in the digital world, which will grow even more this year. For the VPN industry specifically, we will see a lot of new providers as the barrier to entry is extremely low, and demand is high.

Commerce 40

Commerce Mobile Technical Review Google 40

SoCal Delicious

MARCH 1, 2010

is the second largest designated market area (DMA) in the country, so youre starting with a natural talent pool of very interesting people, and also, a market from which to sell your goods and services into. Report Content February 27, 2010 at 11:05am by Antone Johnson Great interview. startup scene so hot. What makes L.A.

Los Angeles 50

Los Angeles Company Companies Angel 50

Frank Addante

JUNE 19, 2006

► February (1) What do you do when a reporter you admire misrepre. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I need to send marketing, e-commerce or e-statements emails to my customers to drive revenue or reduce costs. Startup 3.0:

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Social Networking in Web 1.0: The Present Era.

Social Network 318

Social Network Networking Web 2.0 Startup 318