Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, has apparently scored a high profile executive from Yahoo, according to reports. Revenue and Market Development, is leaving Yahoo for Demand Media to serve as Chief Revenue Officer. Bradford had also served at Spot Runner and Microsoft.

Yahoo 113

Yahoo Demand Media Report 113

socalTECH

DECEMBER 15, 2010

A new report today released by PwC finds that the market for initial public offerings (IPOs) has jumped significantly in 2010, with volumes exceeding both 2008 and 2009 levels. IPO market to generate liquidity for their investors. PwC tallied up 154 IPOs completed this year so far, raising $37.5

Cornerstone OnDemand 190

Cornerstone OnDemand Marketing Report Southern California 190

TechEmpower

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

AUGUST 8, 2010

Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, has finally filed for its long awaited IPO. Morgan Stanley, UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, Pacific Crest Securities, Raine Securities, and JMP Securities. READ MORE>>.

Demand 184

Demand Media .Net Santa Monica 184

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

socalTECH

JUNE 13, 2019

The acquisition by Santa Monica-based Bird of fellow on-demand, scooter service operator Scoot Networks , was worth a mere $25M , according to the WSJ. Bird's acquisition of Scoot gives Bird access to San Francisco, where it had been shut out of the on-demand, scooter rental market since last year. READ MORE>>.

Santa Monica 113

Santa Monica Report Demand Acquisition 113

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. Pricing on the new tool was not released.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. Revenue and Market Development, as its Chief Revenue Officer. Bradford reports to Rosenblatt. Bradford had also served at Spot Runner and Microsoft.

Yahoo 113

Yahoo Demand Media Advertising 113

TechCrunch LA

APRIL 26, 2022

We first met the Chicago-based company and its founder and CEO Vitaly Alexandrov last year when we reported that Food Rocket launched in the Bay Area , going up against the likes of Amazon Fresh, DoorDash, Instacart and Gopuff, which is no easy feat given each of the company’s footprint.

Funding 246

Funding Demand Los Angeles Competition 246

socalTECH

DECEMBER 13, 2010

Pasadena-based Evolution Robotics , the robotics technology firm out of Idealab, reports today that its first foray into the commercial market is seeing strong sales demand. Evolution Robotics has been selling its Mint cleaner to consumers through such retail chains as Bed, Bath, and Beyond.

Demand 157

Demand Idealab Pasadena Report 157

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Both Sides of the Table

JUNE 9, 2013

Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality. I described that phenomenon in this post. In the US that number is 17%, which is still too high. Add unemployment to debt.

Marketing 361

Marketing Course Pricing Networking 361

socalTECH

FEBRUARY 22, 2010

Pasadena-based LeisureLink said this morning that it is starting to publish its own report on the travel market, measuring vacation lodging demand fro mainstream online travel channels. The firm is usings its LeisureLink Demand Index to show the demand for the firm's own category of travel listings. READ MORE>>.

Report 150

Report Demand Pasadena Sites 150

socalTECH

MAY 18, 2021

Zeb Evans: Holistically, there's a huge demand for more flexibility or remote work. The demand is there, we've certainly seen that. Workplace Productivity recently reports that, a little over 50 percent of Americans will not work for a company that doesn't offer some kind of remote work flexibility now.

Doc 203

Doc San Diego Demand Product 203

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

TechCrunch LA

APRIL 9, 2020

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000.

Technical Review 277

Technical Review Competition Demand Sales 277

TechCrunch LA

JUNE 18, 2022

Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run. Without the promise of riches or with reduced interest in blockchain-based exclusivity, where will consumer demand go?

Newsletter 278

Newsletter Platform Capital Marketing 278

TechCrunch LA

MARCH 29, 2021

If a station doesn’t send out an error or a driver doesn’t report it, network providers might never know there’s even a problem. an on-demand repair app for electric vehicle charging stations, has seen these issues firsthand. Demand for ChargerHelp’s service has attracted customers and investors.

Incubator 287

Incubator Outsource Development Los Angeles Startup 287

Startup Professionals Musings

OCTOBER 9, 2020

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. According to recent reports , these come from all the way up and down the age and experience spectrum, including up to ninety percent of the current Baby Boomers, as well as Millennials.

Competition 168

Competition Startup Demand Training 168

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

JANUARY 20, 2015

Both Netflix , which has a substantial operation in Los Angeles, and Los Angeles-based Hulu are both considering an expansion into the hotel entertainment market, in a test with Marriott International , according to a report this morning. netflix hulu marriott streaming video television demand' READ MORE>>.

Netflix 100

Netflix Hulu Demand Los Angeles 100

socalTECH

NOVEMBER 3, 2014

Carslbad-based MaxLinear reported this morning that it has hit a shipment milestone, and has shipped more than 10 million of its DVB-2 tuners to the market so far. The company''s chip is used in the design of set-top boxes. MaxLinear is a developer of radio frequency (RF) and mixed signal integrated circuits.

Demand 138

Demand Design Report Marketing 138

Tech.Co

APRIL 11, 2018

But, you’d be wrong, according to a new report out from LinkedIn. LinkedIn’s April report on the state of the U.S. LinkedIn’s April report on the state of the U.S. And, as it turns out, reports of Silicon Valley’s destination demise have been greatly exaggerated. San Francisco Skills Gap.

Report 70

Report .Net Template Writing 70

Startup Professionals Musings

MAY 29, 2022

The reasons are a lot more complex than the meltdown of key investment banks in the US a few years ago, so don’t expect any real change in the numbers soon, especially with recent stock market downturns. Public companies of any size must comply immediately with the full reporting requirements of the SEC.

Startup 98

Startup Report IBM IBM 98

TechCrunch LA

APRIL 18, 2022

Scale is always a factor when it comes to making foods like this, and Elder confirms what we have also tried to ascertain with our reporting — that many companies have not achieved scale yet. In fact, he notes that consumers see less than 2% of alternative meat products that are currently being developed.

Software Review 187

Software Review Metrics Startup Technical Review 187

socalTECH

JUNE 8, 2018

Los Angeles-based on-demand scooter rental service Bird will have to compete against both Uber and Lyft in its fight for the San Francisco market. According to The Verge, both companies have applied for electric scooters in San Francisco, and are hoping to operate electric scooters there. READ MORE>>.

Competition 100

Competition Demand Equity Los Angeles 100

socalTECH

JANUARY 27, 2010

Santa Monica-based The Search Agency joins a number of privately held, Southern California firms this week reporting strong growth in 2009. The firm said the growth came as a result of increasing demand for the firm's online marketing services. Tags: searchagency thesearchagency growth marketing online. READ MORE>>.

Search Engine Optimization 185

Search Engine Optimization SEM Southern California SEO 185

socalTECH

MAY 11, 2015

the developer of a mobile, on-demand marketplace to find dog walkers, said last week that it has raised $2.45M in a seed funding round. The startup, led by Josh Viner, said it will use the funds to open up services in San Francisco and for further market expansion. Los Angeles-based Wag! ,

Seed Funding 100

Seed Funding Demand Los Angeles Mobile 100

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. Top 3 Important Facebook Marketing Trends to Watch and Emulate. According to emarketer.com , Facebook earns 65.5 That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

OCTOBER 22, 2022

Today they demand it or walk to competitors, who are not far away. Sometimes the hardest thing for companies to do is to retire a cash cow product, before its declining market is reinvigorated by a competitor. Remove fear of failure, then demand and measure innovation as key to job performance.

Metrics 102

Metrics Startup Organization Demand 102

TechCrunch LA

JANUARY 23, 2020

Bytedance owns the Resso trademark , so it’s a good bet that it will make its way to more markets soon. Possibly with features that differentiate this later entrant from others in the market? Resso was long rumoured and eventually spotted in the wild at the end of last year when Bytedance tested the app in India and Indonesia.

Services 182

Services Los Angeles Media Marketing 182

Startup Professionals Musings

AUGUST 31, 2019

According to a recent Ernst & Young global report , the first half 2019 global IPO activity slowdown continued, following an unusually quiet Q1 2019 as ongoing geopolitical tensions and trade issues dampened IPO sentiment. Public companies of any size must comply immediately with the full reporting requirements of the SEC.

Startup 84

Startup Technical Review Report IBM 84

TechCrunch LA

APRIL 23, 2019

Now, Canoo is rounding out its executive team and pushing forward with plans to bring prototype vehicles to market by the end of the year. Initially, Canoo will target customers in Los Angeles and the Bay Area, with additional plans to expand to San Diego and Seattle when the company brings its commercial vehicles to market in 2021.

Outsource Development 191

Outsource Development Startup Outsource San Diego 191