socalTECH

FEBRUARY 14, 2018

Los Angeles-based software developer Cornerstone OnDemand has a new marketing chief, saying on Wednesday that it has named Adrianna Burrows as the company's new Chief Marketing Officer. Burrows was previously at Stack Overflow, and previously also served as General Manager of Windows marketing at Microsoft.

Cornerstone OnDemand 113

Cornerstone OnDemand Marketing Demand Software Development 113

Berkonomics

AUGUST 16, 2018

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 120

Marketing Demand Media Entrepreneur 120

Berkonomics

JULY 13, 2023

Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. Note that the strategy calls for cooperation between business development, sales, marketing, product development, installation, and support. Here’s how these tactics support your strategies.

Resource 156

Resource Examples Tool Sales 156

Berkonomics

NOVEMBER 24, 2022

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments? Quietly abandon a niche?

Resource 156

Resource Competition Examples Custom 156

TechEmpower

AUGUST 7, 2023

What does the role demand? Getting something to market and getting funding override any other concerns. More on the Role of the Startup CTO Eric Ries, a great resource, answers the question What Does a Startup CTO actually do? What does it mean to be a CTO for a startup? Should a startup CTO spend their time programming?

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

TechCrunch LA

MARCH 17, 2021

With the ConEd project, the city is hoping to create backup power for customers in Queens that they can tap independently of the energy grid’s own resources, which should free up power for customers that don’t have the energy storage tech. Use code “TCARTICLE at checkout to get 20% off tickets right here.

Southern California 237

Southern California Company Companies Glendale 237

Startup Professionals Musings

OCTOBER 26, 2016

The author outlines eight necessary steps for every business and entrepreneur to capitalize on this movement to on-demand project teams, versus permanent hires. Build an on-demand team of strategic do-ers. This team of specialist consultants is then easily tuned as your strategy evolves based on the market. It’s here to stay.

Demand 99

Demand Training Outsource Development Entrepreneur 99

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

AUGUST 5, 2011

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 191

Marketing Demand Media Resource 191

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size? TAM, SAM, SOM?

Company 156

Company Companies Metrics Resource 156

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Both Sides of the Table

JUNE 9, 2013

Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality. They are also driving down the margins they make and are offering products that are initially lower functionality than their competitors.

Marketing 361

Marketing Course Pricing Networking 361

TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. million installs across the world to date, according to data provided by market intelligence firm Sensor Tower. Cider’s other major markets are the U.K.,

Startup 217

Startup Los Angeles Social Media Venture Capital 217

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. It's some of the kinds of things Demand Media does, except, for the newsroom. The first piece is identifying and packaging content around demand.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

MAY 22, 2023

If you are one of these, you may be missing win-win opportunities to incrementally expand existing markets, create new ones enabled by new technologies, or do good for society in this new age. Begin with a perspective on improving the current market reality without needing to disrupt what is. Seek innovation with non-disruptive value.

Capital 142

Capital Netflix Resource Custom 142

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 82

Marketing Demand Startup Custom 82

Startup Professionals Musings

OCTOBER 15, 2021

The author outlines eight necessary steps for every business and entrepreneur to capitalize on this movement to on-demand project teams, versus permanent hires. Build an on-demand team of strategic do-ers. This team of specialist consultants is then easily tuned as your strategy evolves based on the market. It’s here to stay.

Demand 143

Demand Training Outsource Development Organization 143

Berkonomics

MARCH 5, 2020

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. . Are you ahead or behind the market with your product or service? compete in the marketplace?

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Berkonomics

MAY 25, 2017

Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. Note that the strategy calls for cooperation between business development, sales, marketing, product development, installation and support.

Resource 243

Resource Training Sales Demand 243

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 104

Marketing Demand Startup Custom 104

Berkonomics

MAY 12, 2022

Would that be invasive – or just a great targeted marketing resource? Strategic marketing. And yet, there are times when strategic marketing demands information that is readily available in files owned and controlled by you.

Artificial Inteligence 156

Artificial Inteligence Tool Google Demand 156

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Custom 271

Startup Professionals Musings

MAY 16, 2012

Don’t waste your resources on the wrong ones. Companies at this stage must have a large market, good traction, and be focused on scaling infrastructure and market adoption. Every entrepreneur needs help and support along the way, from developing the initial idea, to selling off the successful business (exit strategy).

Resource 94

Resource Startup Organization Incubator 94

Berkonomics

FEBRUARY 21, 2019

First, few startups can use that much money today with all the virtual services available and increasingly inexpensive methods of development, prototyping and marketing. A much more rational approach to starting up.

Startup 120

Startup Invest Summary Resource 120

Both Sides of the Table

JUNE 13, 2013

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

Sales 393

Sales Startup Resource Custom 393

Startup Professionals Musings

JULY 5, 2023

Don’t waste your resources on the wrong ones. Companies at this stage must have a large market, good traction, and be focused on scaling infrastructure and market adoption. Every entrepreneur needs help and support along the way, from developing the initial idea, to selling off the successful business (exit strategy).

Startup 122

Startup Funding Organization Incubator 122

Startup Professionals Musings

FEBRUARY 6, 2021

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Startup 155

Startup Resource Metrics Technical Review 155

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Custom 100

Custom Customer Marketing Demand 100

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

SEPTEMBER 20, 2021

I believe the Maker Movement and hardware startups with limited resources are made for each other. In today’s fast moving market, the basic product development cost and time are critical to survival. Meet the new consumer demand for customization. Customers today increasingly demand solutions that are customized just for them.

Startup 159

Startup Tool Design Demand 159

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Tips 75

Tips Marketing Technical Review Startup 75

Xconomy

APRIL 29, 2019

Successful management of any new enterprise, regardless of industry, is a process demanding of concerted effort to realize opportunity with a finite set of resources.

Entrepreneur 103

Entrepreneur Startup Demand Resource 103

Startup Professionals Musings

JANUARY 29, 2021

Every one of you business leaders I know struggles with the competing demands of finding and keeping employees motivated and satisfied, versus building and enforcing a set of repeatable processes that work. You need their full support in today’s rapidly changing market. Un-motivated people are also a huge drain on all resources.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56