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Startup CTO or Developer

TechEmpower

What does it mean to be a CTO for a startup? What does the role demand? Should a startup CTO spend their time programming? Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product. Exploring new technologies? It might be.

CTO Hire 260
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9 Innovative Startups To Watch For in 2024

Tech.Co

2023 hasn't been an easy year to be a startup. While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Verifying Looking for regular tech news straight to your inbox?

Startup 210
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 139
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102
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REME Enters On-Demand Massage Market

socalTECH

Los Angeles- and Santa Monica-based REME , a new startup offering up on-demand massage, stretch, and IV therapy services to the health and wellness community, said today that it has officially launched it services. The company said it provides its services toin-home, at the office, or the customer's location of choice.

Demand 113
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141