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Slacker Unveils New Site, Simplified Design

socalTECH

So, in a bid to better compete against a long list of competitors, the service announced a brand new site design and user interface Wednesday, which simplifies and makes it easier for users to interact with the service. The makeover is the first major redesign of the site's logo since its launch back in 2007. READ MORE>>.

Sites 147
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 139
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Workpop: Using UX And Design To Power The Next Career Site

socalTECH

Online job and career sites still seem to be in another decade, when it comes to both design--and user friendliness. Can a startup gain a foothold in the competitive market by designing the right UX and user experience to make a job and career site for everyone? The company recently landed a $7.9M

Design 174
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Shopify Plots Amazon Affiliate Marketing Attack

Tech.Co

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 177
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Supplyframe Opens Hardware Design Lab In Pasadena

socalTECH

Pasadena-based electronic hardware design and manufacturing information service Supplyframe says it is launching a new design lab in Pasadena today, where it will look to bring together investors and entrepreneurs to bring hardware projects to market. Supplyframe is led by Steve Flagg. READ MORE>>.

Pasadena 100
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53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? What are some sites or companies in the same space? Often this ties to marketing support. Most new sites need to account for mobile delivery – but on the other hand, not every MVP needs both desktop and mobile versions. How can we leverage AI to get our product to market faster?

Develop 520
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 107