Startup Professionals Musings
JUNE 6, 2021
Online dating sites usually fail because online dating usually fails. But make no mistake about it, this is a tough and oversaturated market to enter at this stage. This business suffers from what Paul Graham calls the ‘chicken and the egg problem‘ – no one wants to use a dating site with only a few users. Social networks.
Startup Professionals Musings
AUGUST 22, 2021
Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.
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socalTECH
JULY 9, 2018
Los Angeles-based Famous Birthdays , the online information provider led by Evan Britton, is expanding into the Spanish language market, with a new Spanish site called Famous Birthdays Español. According to Famous Birthdays, the new site will provide its brand, technology, and user experience to the Spanish market.
Startup Professionals Musings
DECEMBER 5, 2021
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.
Berkonomics
NOVEMBER 9, 2017
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.
Berkonomics
MARCH 31, 2022
The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.
socalTECH
AUGUST 11, 2020
Los Angeles-based The Bake Market said late Monday that it has launched a new, online marketplace for home bakers. The site offers up baking mixes, ingredients, and supplies, which it says are "professional-grade", featuring brands which are those that are used by the pros.
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