Design, Metrics and Social Media - Southern California Tech Central

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media

Social Media Media Startup Tips

New software lets marketers better leverage social media influencers

StartUp Beat

NOVEMBER 14, 2017

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests.

Social Media

Social Media Software Review Media Marketing

6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

Services

Services Technical Review Social Media Case Study

StartupRoar - Great Content for Startups

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content

Content Startup Social Media IP

How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer

Customer Custom Company Companies

7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing

Marketing Metrics Social Media Content

How to Use Generative AI and LLMs to Improve Search

TechEmpower

OCTOBER 9, 2023

This category encompasses a vast array of content, from emails and text documents to social media posts. Here's a suggested approach: Ground Truth Creation: Design a test dataset with established answers or recognized documents to serve as a reference point. Unstructured Data, as the name suggests, lacks a clear structure.

Generative AI

Generative AI Artificial Inteligence Tool Knowledge Base

UX | An Old Dog With New Tricks

Tech Zulu Event

JULY 20, 2012

Reiss started with service design in the 1980s and thinks a lot of the things done then are the same things that people are doing now. It’s a whole bunch of different things including service design…that are all part of the UX.” ” Some call it service design or experience design or product design.

Social Media

Social Media Design Los Angeles Media

PromoJam 2.0 | The Social Promotion Management Platform

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform

Platform Metrics Social Media Marketing

5 Steps To Get You From Your First Idea To A Business

Startup Professionals Musings

MARCH 2, 2020

His challenge is to focus on one market, with a specific design, cost, and price. Create a written plan, with target milestones and metrics. These days, even with the pervasive Internet and social media, it still takes time and money for your marketing and customer communication efforts to have an impact.

Ideas

Ideas Writing Examples Outsource

8 Keys To Migration From A Consultant To A Freelancer

Startup Professionals Musings

FEBRUARY 23, 2018

Simply defining yourself as a marketing specialist, designer, or project leader minimizes the stigma of the consultant role. Use social media for more visibility. Adopt a project-based revenue model with metrics. Treat every business as a customer, not a client. Adapt your style to the new business work models.

Social Media

Social Media Software Review Customer Custom

Time Rich, Time Poor and Apple

SoCal CTO

MARCH 20, 2007

I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers. I would agree that Apples product design would suggest that it aims at Time Poor buyers. Its certainly something to keep in mind.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

FEBRUARY 24, 2017

Shape your business by design, not by default. Focus on your passion and your vision of what you want to accomplish, and make that come alive in the design and delivery of everything you do. Use visibility and social media to pull clients in. Picking a niche is another good way to focus. Don’t forget seminars and events.

Social Media

Social Media Pricing Technical Review Demand

Interview with Mark Sylvester, Likeabilitee

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media

Social Media Startup Tool LAMP

The eCommerce Game Goes to Austin

Tech Zulu Event

JANUARY 20, 2014

Such cultures, those industries, are what drives investment, talent, and success to those locations, as the entire ecosystem is designed to foster growth therein that very culture. Natural language merchandiser Compare Metrics. It’s as subtle, yet important, as the distinction between “social marketing” and “social media.”

Technical Review

Technical Review Commerce Yahoo Web

Filmzu: Find, Connect and Create New Content | Co-Founders Interview Nick Ghirardelli and Rupert Ralston

Tech Zulu Event

SEPTEMBER 24, 2013

Is it kind of like social media platform? We got a very design-centric online portfolio for people to showcase their work like scripts, images, resume, and other things like that. We narrowed it down to key-metrics. NG: Product design. Our target audience cares a lot about design.

Content

Content Entertainment Startup Los Angeles

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. The metrics were good but we wondered how much better they would be when we expanded our product. The top 5 players combined control less than 25% of the market.

Startup

Startup Marketing Study SEO

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing

Marketing Technical Review Startup Tool

The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

SEPTEMBER 22, 2008

Analysis on viral marketing, user experience, game design, and online ads. First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. Design-wise, here are some things to consider: What’s your “event&# hierarchy and what level of granularity do you want?

Startup

Startup IP Email Report