TechCrunch LA

FEBRUARY 11, 2020

Hyundai Motor Group said it will jointly develop an electric vehicle platform with Los Angeles-based startup Canoo, the latest startup tapped by the automaker as part of an $87 billion push to invest in electrification and other future technologies. Canoo said it will provide engineering services to develop the electric platform.

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Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

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socalTECH

MARCH 22, 2017

San Diego-based Lightpost Digital , a digital agency which provides online marketing services to local businesses, has raised a round of funding, the company disclosed this week. The company focuses on website development, SEO, Facebook ads, and review monitoring. The funding came from Canal Partners and DWP Investments.

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SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market. Biocom California.

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socalTECH

APRIL 29, 2013

Tipalti , which develops an automated, mass payment platform for affiliate and other marketers, has integrated its service with CAKE , a provider of online campaign and affiliate tracking, the firms have announced. Financial details of the deal were not disclosed. Financial details of the deal were not disclosed.

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socalTECH

NOVEMBER 2, 2018

San Diego-based software developer Mitchell , which develops software and other technology for the insurance and collision repair industries, says it has merged with Genex Services , a provider of clinical solutions for the workers' compensation, auto, and disability markets. READ MORE>>.

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Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

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Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

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socalTECH

MAY 31, 2019

Redlands-based geographical information systems (GIS) provider Esri said on Thursday that it has partnered with a provider of software consulting and technology provider AgIntegrated , which develops a data hub for the agriculture and forestry market. Financial details of the partnership were not announced.

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socalTECH

SEPTEMBER 27, 2021

El Segundo-based Beyond Meat, the developer of plant-based meat products, is expanding availability of its Beyond Chicken Tenders beyond restaurants, and into retail markets, the company said this morning. The product had previously only been available for the food service business, and in particular at Panda Express and A&W Canada.

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Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app.

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socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. READ MORE>>.

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socalTECH

OCTOBER 19, 2018

Terrkan , a new, Los Angeles startup, said on Thursday that it has launched a new online service aimed at providing real estate data to real estate developers. The company said that its service, which currently only covers Los Angeles, hows the development value of any residential or commercial property in the city of Los Angeles.

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Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

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Marketing Startup Social Media Technical Review 141

socalTECH

MAY 30, 2019

Los Angeles-based Mission , a startup providing managed services and consulting for Amazon Web Services, has raised $15M in a funding round, from private equity investor Great Hill Partners. According to Mission, it will use the new funding to expand its team, technology, system, and go-to-market. READ MORE>>.

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socalTECH

AUGUST 5, 2013

Redlands-based mapping software developer Esri is ramping up its efforts to reach out to third party software developers, saying Friday that it has launched a new, free developer subscription for its web, mobile, and online tools and services. esri mapping geographic developer mobile' READ MORE>>.

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Develop Development Software Development Mobile 203

socalTECH

OCTOBER 2, 2019

San Diego-based 5G wireless equipment developer Inseego announced today that it has named Wendy Caceres as its new Chief Marketing Officer (CMO).

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socalTECH

JANUARY 21, 2015

Santa Monica-based MomentFeed , the developer of analytics software used to help retailers understand the link between their retail locations and mobile consumers, said this week that it has rolled out a new offering called LocalVoice Community Management. Pricing on the new service was not announced. READ MORE>>.

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socalTECH

FEBRUARY 6, 2019

Irvine-based Tyvak Nano-Satellite Systems , a developer of nanosatellite and microsatellite services, is powering the development of a new constellation of satellites for Australian company Myriota. Tyvak said it will provide its expertise in the areas of satellite development, launch brokering and on-orbit operations.

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socalTECH

APRIL 24, 2019

San Diego-based Perspectium , which develops software for service management integration, has raised $8M in its Series B funding round, according to the firm. According to Perspectium, the new funding will help it continue expansion to global markets, and launch new products. The investment came from TVC Capital. READ MORE>>.

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socalTECH

OCTOBER 17, 2018

Los Angeles-based Loot Crate says it is launching a new subscription service, focused on the independent developed PC game market, the company said on Wednesday morning. According to Loot Crate, its new digital subscription service, Loot Play , will offer up five indie games every month, for $10 a month. READ MORE>>.

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Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

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Berkonomics

MAY 9, 2024

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?

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Patents Pricing Ideas Marketing 156

TechEmpower

MARCH 4, 2024

Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies. TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions.

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Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Evaluate customer response prior to development. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Get competitors to surface early.

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Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Explore municipal development resources. Conduct your own customized market research.

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Marketing Statistics Research Report 157

socalTECH

JANUARY 4, 2017

Redlands-based GIS and mapping software developer Esri is dipping its toes into the connected car market, saying that it is showing off use in the connected car market at CES. READ MORE>>.

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socalTECH

NOVEMBER 17, 2014

San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M Soci, led by Afif Khoury, develops a social content discovery and marketing engine. soci social media marketing venture capital content discovery' in a Series A funding. READ MORE>>.

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Startup Professionals Musings

MARCH 5, 2021

This occurs when a new product, service, or business model renders the old way of doing business obsolete. The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Stakeholder power. Globalization.

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Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

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TechCrunch LA

JULY 29, 2020

The two companies have announced a new partnership that will see Humana pushing Heal’s in-home and virtual care delivery services to the patients it covers and committing $100 million to spur the Los Angeles-based startup’s growth. “ We think we are… an accelerant for the adoption of those services.”

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Services Invest Demand Los Angeles 244

socalTECH

OCTOBER 15, 2014

Aliso Viejo-based H3 Financial Services , a developer of web-based software for managing consumer finance and billing for the dental and veterinary market, has scored a Series A investment. H3 Financial Services is led by Joe Simrell. financing dental veterinary credit billing saas software services financial'

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Services Funding SaaS Equity 147

socalTECH

JUNE 18, 2013

Anaheim- and Boulder, Colorado-based SendGrid , which develops email delivery services and software, is making a big expansion today, into email marketing. SendGrid said it has launched a brand new, email marketing service which is aimed at marketers looking to reliably send high volumes of mail.

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TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

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socalTECH

SEPTEMBER 27, 2012

Los Angeles-based mobile messaging firm Mogreet is expanding into the telephony API market, telling its users that it has just opened up a new suite of APIs which allow users to send SMS and MMS messages, look up user information, and trancode media. READ MORE>>.

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socalTECH

FEBRUARY 24, 2014

Woodland Hills-based ReachLocal , which offers up local, online marketing services for small and medium sized businesses, said this morning that it has released a chunk of software to the open source community, to help others develop cross-platform, mobile apps. READ MORE>>.

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