Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. The cost of social media done well is low.

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Entrepreneur Startup Social Media News 104

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. Above all, don’t forget to develop a comprehensive marketing and promotion strategy.

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Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

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Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. These are all huge challenges, as well as huge opportunities, for entrepreneurs. Stakeholder power. Globalization.

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Startup Professionals Musings

MARCH 26, 2021

As an entrepreneur mentor, my mission is to foster the attributes in you as a startup founder that I believe will lead to success. For example, I worked with an entrepreneur a while back who was clearly intelligent, had a great idea, and communicated well. I sometimes find entrepreneurs who highlight that their strength is “ideas.”

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Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. Be prepared for pivots and mistakes.

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Marketing Technical Review Entrepreneur Startup 120

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Evaluate customer response prior to development. Get competitors to surface early.

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Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Explore municipal development resources. Conduct your own customized market research.

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Marketing Statistics Research Report 157

Tech.Co

MAY 16, 2024

However, despite growing optimism, the path to success for Black entrepreneurs is still paved with systematic barriers in 2024. Power Forward Small Business Grant Black Founder Startup Grant Powershift Entrepreneurs Grant NAACP and Lelsie’s Certification Boost Grant U.S. 🌎 Or appear as if you're in another country?

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Design Commerce Entrepreneur News 225

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Startup Examples Customer 170

Startup Professionals Musings

OCTOBER 9, 2021

Some people even believe that entrepreneurs must be born with the right genes, and no element of education is relevant. In my view, the most effective entrepreneurs are those with a background of an array of real-life experiences, both positive and negative, as well as good academic and coaching activities.

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Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Your leadership skills do not develop without effort. Even the best solutions require marketing to survive.

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Startup Professionals Musings

SEPTEMBER 2, 2020

Out of curiosity, I often ask aspiring entrepreneurs like you, who come to me for help, what drives them to take on the workload and risk of a new startup. Of course, drivers have to be backed up by some realities, like necessary resources, adequate skills, relentless determination, and a market of people interested in supporting your dream.

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Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

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Startup Professionals Musings

FEBRUARY 5, 2020

As a mentor to entrepreneurs, I tend to see many of the same obstacles appearing in every new startup, and since I don’t want to appear to be a downer , I’m not sure how to properly warn people ahead of time to be on the alert for these challenges. Too many entrepreneurs think that expert external advisors are suspect, or will slow them down.

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Startup Professionals Musings

JANUARY 31, 2022

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk.

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Marketing Entrepreneur Customer Custom 113

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

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Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Here are the major elements of the best product plans: Market requirements section.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Social media facilitates marketing and sales. You can optimize your website and spread your marketing messages across the world through the Internet.

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Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Explore municipal-development resources. Conduct your own customized market research.

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Marketing Entrepreneur Statistics Research 97

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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Marketing Press Blogging Startup 389

Startup Professionals Musings

OCTOBER 31, 2020

In retrospect, however, Bill Gates did a lot of things right as a startup that I still look for today in aspiring entrepreneurs and their companies: Build a strong team. Bill Gates ran the technical show, but Steve Ballmer never let him forget the marketing and business side of the equation. Market vision, focus, and opportunity.

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IBM IBM Entrepreneur CIO 169

Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her. Marketing of course often feels the opposite. More developers?

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Entrepreneur CTO Hire Startup Sales 385

SoCal Tech Calendar

OCTOBER 8, 2017

Saturday, October 14, 2017 -- Caltech Entrepreneurs Forum - Cybersecurity. The Caltech Entrepreneurs Forum will be devoted to identifying entrepreneurial opportunities for providing tools to combat cyber threats. Our keynote speaker will be Dr. Stan Stahl, president of Citadel Information Group and SecureTheVillage. See [link] (more)

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TechCrunch LA

NOVEMBER 17, 2020

A-Frame , a Los Angeles-based developer of personal care brands supported by celebrities, has raised $2 million in a new round of funding led by Initialized Capital. ” So far, the company has worked with CAA, UTA and WME on all of the brands in development, Bloom said. We create an entity that we spin out.

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Incubator Develop Development Los Angeles 184

socalTECH

OCTOBER 11, 2018

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning. READ MORE>>.

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Entrepreneur Commerce Social Media Startup 153

Startup Professionals Musings

JUNE 7, 2020

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Solution development and delivery. Hobbies are developed ad-hoc, driven by personal needs.

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Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

DECEMBER 18, 2013

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Product development chasm. Another common chasm is never-ending product development. Marty Zwilling.

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Marketing Entrepreneur Technical Review Customer 101

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

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Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

FEBRUARY 19, 2020

In my business of mentoring new entrepreneurs and advising small company owners, I recognize that most don’t start as experienced leaders, and most don’t realize that people leadership is a primary key to their future success. Building a business is not a one-person job, and leading by edict rarely works today.

Develop 124

Develop Development Technical Advisors Satisfaction 124

Berkonomics

MAY 9, 2024

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?

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Patents Pricing Ideas Marketing 156

Startup Professionals Musings

SEPTEMBER 30, 2019

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Operational.

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Entrepreneur Marketing Customer Custom 107

Berkonomics

AUGUST 16, 2018

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

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Marketing Demand Media Entrepreneur 120

Startup Professionals Musings

JUNE 29, 2016

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Bold entrepreneurs put more effort into communicating the new market ecosystem value, and their natural product fit.

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Entrepreneur Marketing Design SpaceX 61

SoCal Tech Calendar

NOVEMBER 6, 2016

Saturday, November 12, 2016 -- Caltech Entrepreneurs Forum - Biotech. Gordon Binder, Venture Capital investor, former Chairman and CEO of Amgen, and Trustee Emeritus of both Caltech and MIT keynotes the Caltech Entrepreneurs Forum program “Entrepreneurs in a Biotech Age”. See [link] (more)

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CalTech Entrepreneur Startup Venture Capital 100

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content.

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Marketing Entrepreneur Startup SEM 99

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

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