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Are you really ready to examine your email open rates?

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

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Connect6 Aims To Bridge The Web, Real Life Contacts

socalTECH

A new, Los Angeles-based Connect6 launched this week, with a new, Chrome browser extension which looks to bridge the web--and such sites as Facebook, Twitter, Gmail, and other services--with LinkedIn-like information on potential contacts. Connect6 is headed by Vik Kashyap. READ MORE>>.

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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Yet I am amazed to see from recent data that nearly 28 percent of small businesses today still have no web presence at all.

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TriNet sent remote workers an email that some thought was a phishing attack

TechCrunch LA

It was the one of the best phishing emails we’ve seen… that wasn’t. Phishing emails are designed to impersonate companies or executives to trick users into turning over sensitive information, typically usernames and passwords, so that scammers can log into online services and steal money or data.

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53 Questions Developers Should Ask Innovators

TechEmpower

Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? Will you validate new members’ email addresses and/or phone numbers? How much member profile information do you need before allowing a user to register? How are you using geographic information?

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The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. They need a stronger campaign about consumption rather than sending Tweets.

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