Berkonomics

SEPTEMBER 11, 2014

Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. So email was out. And that’s a lesson for all of us in marketing.

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Marketing Email Customer Custom 199

TechCrunch LA

JANUARY 26, 2022

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team. “[W]e

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Both Sides of the Table

OCTOBER 4, 2009

Not only do I need to understand a customer pain point that my solution solves but I also need to convince them that my product does it better or most cost effectively than others on the market. They like to feel like they compared your solution to something else on the market. To the contrary.

Sales 319

Sales Startup Platform Tips 319

Tech.Co

DECEMBER 8, 2017

This week in Startup Spotlight we found companies helping students get through their final exams, gift giving chatbots, getting out of email hell, and more. ChatbotsBuilder is an online platform for easily building complete, effective and advanced autonomous chatbots for Facebook Messenger. Who doesn’t have email problems?

Email 70

Email Artificial Inteligence Startup Template 70

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Tech Zulu Event

OCTOBER 15, 2012

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. Pardot to Redefine Marketing Automation.

Platform 56

Platform Marketing Social Media Web 56

Tech.Co

MARCH 24, 2021

The leasing website builder has announced an expanded partnership with Google to integrate Google My Business into the platform. In a press release from the company , Wix announced the enhanced partnership with Google that would see Google My Business functionality added to the website building platform. 10 campaigns/50,000 emails.

Google 146

Google Email Tool Guide 146

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Please fill in your email. Get the latest tech news, straight to your inbox. Please fill in your name.

Social Media 148

Social Media Startup Commerce News 148

TechCrunch LA

JULY 29, 2019

When Stackin initially pitched itself as part of Techstars Los Angeles accelerator program two years ago, the company was a video platform for financial advice targeting a millennial audience too savvy for traditional advisory services. It turns out that consumers didn’t want another video platform.

Services 212

Services Mobile Platform Los Angeles 212

TechCrunch LA

JULY 19, 2022

They’ve also had suppliers sell perishable goods as well — a vendor sold 80,000 dates on the platform a month ago. “We’re million in new funding for its predictive inventory recommendation platform, joining other similar companies, including Zippedi and Inventa. Ghost is not alone in developing technology focused on inventory.

Product 191

Product Funding Technical Review Equity 191

TechCrunch LA

OCTOBER 5, 2020

GrubMarket , which provides a B2C platform for consumers to order produce and other food and home items for delivery, and a B2B service where it supplies grocery stores, meal-kit companies and other food tech startups with products that they resell, is today announcing that it has raised $60 million in a Series D round of funding.

Technical Review 343

Technical Review Startup Marketing San Diego 343

TechCrunch LA

DECEMBER 16, 2020

This creates exciting opportunities for people to use nutrition even more effectively as a source of consistent, overall health and wellness,” Barber wrote in an email. Under the 12 week virtual Launchpad program, entrepreneurs will receive a $10,000 monthly stipend and enough cash for testing product market fit when they graduate.

Los Angeles 245

Los Angeles Email Entrepreneur Platform 245

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

socalTECH

JULY 30, 2014

Los Angeles-based j2 Global said this morning that it has acquired Contactology , a provider of email marketing services. j2global contactology business cloud services email marketing' Financial terms of the buy were not disclosed. j2 Global said the move would help expand its business cloud services division.

Email 138

Email Services Los Angeles Platform 138

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Berkonomics

MARCH 25, 2021

Here’s important homework for your marketing effort. Know the cost to move from your existing platform and estimate the switching costs for moving from a competitor’s product or service to yours. The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional.

Competition 156

Competition Customer Custom Email 156

TechCrunch LA

AUGUST 5, 2022

My company Putta Crown On It has the opportunity to have a place to do classes, promotional shoots and more,” Sykes told TechCrunch via email. The price of membership varies depending on what resources an applicant is looking for, whether that’s marketing, help connecting with potential brand partners or use of studio space.

Platform 210

Platform Social Media Netflix Content 210

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? What is GreenRope all about?

Email 240

Email San Diego Newsletter Startup 240

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size? TAM, SAM, SOM?

Company 156

Company Companies Metrics Resource 156

socalTECH

SEPTEMBER 21, 2016

Santa Monica-based social CRM software developer Nimble has rolled out a new version of its platform, which it is calling "Nimble 4.0".

Tool 100

Tool Template Santa Monica Email 100

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 82

Marketing Demand Startup Customer 82

TechEmpower

NOVEMBER 13, 2023

Customer support emails require both accurate information and a professional, helpful tone. A solid LLM integration can transform the way they interact with your platform. Product descriptions and listings require tedious editing to make them engaging - especially after the fortieth one. Are you a founder or CEO or head of product?

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

MARCH 5, 2013

mobileStorm , which develops online, email and SMS marketing tools, has launched a major upgrade to its product for the healthcare vertical, the company said Tuesday. mobileStorm says its healthcare technology platform offers HIPAA-compliant ways to reach out to users via SMS, email, and push notification. READ MORE>>.

Product 147

Product Email Tips Tool 147

TechCrunch LA

AUGUST 3, 2018

million to bring to market a service that basically hits pause on the execution of a contract so it can be arbitrated in the event that something goes wrong. 24 hrs) and users receive a text/email notification regarding the execution,” Wan wrote to me an email.

Software Review 159

Software Review Outsource Development Services Technical Review 159

socalTECH

JANUARY 17, 2017

According to Triton Digital, NRG Media has selected the content management system (CMS) and Club components of Triton's Audience Management Platform (AMP) for use across the company's 45 radio stations. The software will be used for creating, managing, and syndicating content, and also running contests, surveys, and email marketing efforts.

Media 100

Media Content Advertising Email 100

socalTECH

NOVEMBER 23, 2016

According to the company, it is using information from point-of-sale (POS), email, loyalty, online ordering, and other areas to help give restaurants a single, unified view of their individual customers, and helps those restaurants identify growth opportunities based on that data. READ MORE>>.

Software 100

Software Email Software Development Customer 100

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

MAY 23, 2012

According to an email from Craig, the company decided to close down the BettterWorks perk platform, and will not longer be active after next Thursday. Craig said that the shutdown came as a result of not being able to sustain a large enough market, relative ot the high cost of customer acquisition.

Santa Monica 275

Santa Monica Redpoint Email Activity 275

Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Utilize Popular Social Media Platforms.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Customer 100

Customer Custom Marketing Demand 100

TechCrunch LA

JULY 9, 2019

Doctours , a Los Angeles-based online platform for booking trips and treatments for medical and dental care around the world, is expanding its services to 35 countries. O’Shaughnessy wrote in an email. Doctours is certainly entering a lucrative market.

Customer 225

Customer Custom Training Los Angeles 225

socalTECH

NOVEMBER 14, 2012

The firm said the new API makes it easier for developers to connect any sales, marketing, customer service, or accounting platform with Nimble. Nimble's software-as-a-service helps users track their personal contacts including email, Twitter, Facebook, and other social interactions. READ MORE>>.

Santa Monica 159

Santa Monica Platform Email Web 159

Tech Zulu Event

OCTOBER 20, 2012

According to the founders, Contur is a virtual assistant that sorts and organizes your emails automatically. The founders add that Contur takes all of your emails, groups the related ones together so that you can see your emails in context. You may get emails related to our apartments at random intervals in your inbox.

Email 63

Email CTO Hire Startup Organization 63

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 58

Marketing Startup Social Media Newsletter 58