SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? Do they generate emails or other external notifications? Do you need to provide RSS? What’s different, special here?

Develop 384

Develop Development Startup SEO 384

InfoChachkie

OCTOBER 8, 2012

Evidence of validation manifests itself in many forms and is derived from a variety of market forces. As shown below, the most impactful form of traction is when your venture repeatedly convinces rational, third-party customers to happily part with their hard-earned cash, at a market price, in exchange for your solution.

Venture Capital 265

Venture Capital RSS Customer Custom 265

InfoChachkie

JULY 15, 2013

Scaling normally occurs after a startup achieves product-market fit. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Share and Enjoy.

RSS 206

RSS Journal Entrepreneur Resource 206

InfoChachkie

SEPTEMBER 10, 2012

I recall speaking with then VP of Marketing Karen Edwards about Yahoo's success. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Like It Or Not, Cool Matters. About a decade ago, when Yahoo! The Coolest Employers in Tech. Share and Enjoy.

Yahoo 205

Yahoo Company Companies RSS 205

InfoChachkie

SEPTEMBER 4, 2012

Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

InfoChachkie

AUGUST 29, 2012

The following guest post is from Eric Gaydos, Buzz Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Eric on Twitter at [link]. Share and Enjoy.

Social Media 154

Social Media RSS SaaS Email 154

InfoChachkie

SEPTEMBER 19, 2012

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Class 231

Class Startup Santa Barbara RSS 231

InfoChachkie

JULY 16, 2012

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. Coull Offers Advertisers Video Skimlinks. This article originally appeared on Forbes HERE. Skimlinks For The Video Age.

Customer 226

Customer Custom Entrepreneur Advertising 226

InfoChachkie

FEBRUARY 25, 2013

Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Sadly, relatively few entrepreneurially minded MBA graduates can now afford to accept a below-market salary at a startup. Share and Enjoy.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

InfoChachkie

MARCH 4, 2013

Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Entrepreneurs should unabashedly copy Pink Floyd's simple, yet effective market validation strategies. This audience feedback allowed the band to iteratively modify their creation. Pay To Play. Share and Enjoy.

Startup 269

Startup Cloud Computing RSS Writing 269

InfoChachkie

AUGUST 22, 2012

Most focus on two things though, the amount of women that use the site and the amount of money dirty marketing people are going to make from it. If you’re in the market for a new bag, Chris may have already pinned it for you. Of course, there has been no shortage of articles about Pinterest lately. Chris Brogan. Matt Galligan.

Blogging 178

Blogging RSS Social Network Screening 178

InfoChachkie

DECEMBER 17, 2012

Dynamic, growing startups consistently identify more ideas and opportunities than they have the time or resources to pursue, including: entering into potential partnerships, developing new products and accessing emerging markets. However, at that time, our resources were better applied to exploiting our primary, PC-based market.

Tool 255

Tool Startup Ideas Resource 255

InfoChachkie

AUGUST 8, 2012

The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Laurie on Twitter at [link]. Share and Enjoy.

Entrepreneur 191

Entrepreneur RSS Conference Training 191

InfoChachkie

FEBRUARY 4, 2013

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. It represents a deal in which the management team has deep domain expertise and the venture’s value proposition has been market validated.

Technical Review 244

Technical Review Startup Venture Capital RSS 244

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.

Customer 195

Customer Custom Template Startup 195

InfoChachkie

FEBRUARY 11, 2013

If your business model is predicated on online customer acquisition, do not exclusively rely on consultants to craft and execute your online marketing initiatives. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.

Technical Review 264

Technical Review Entrepreneur IP RSS 264

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Our technology helps to establish, optimize, and monetize your mobile marketing opportunities. Share and Enjoy.

Netflix 191

Netflix Blogging Mobile Advertising 191

Tech Zulu Event

FEBRUARY 21, 2012

Fanzila , a startup that makes it easy to turn your Facebook pages into mini websites with blogs, contests, photo galleries and more, has just added ”Contact Us,” “About Us,” and RSS apps to its offering. To claim your premium account, send an email with your post to bloggers@fanzila.com.

RSS 64

RSS Blogging Email Pricing 64

InfoChachkie

SEPTEMBER 24, 2012

Mr. Friend attributed a portion of the lost sales to the radical and unplanned change in the company’s marketing mix during the quarter. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Photo Source: Flickr Môsieur J. Share and Enjoy.

Entrepreneur 203

Entrepreneur Email Sales RSS 203

InfoChachkie

MAY 6, 2013

Paul Singh, a partner at the seed stage firm 500-Startups, effectively articulates the market forces driving this investment strategy in his Money Ball presentation. According to Jim Andelman, "These market dynamics combine to leave good companies unfunded, even when they do not need ''much'' more capital to achieve a good exit.

Entrepreneur 246

Entrepreneur Venture Capital Technical Review Capital 246

InfoChachkie

JUNE 18, 2012

As described more fully in Startups Are A Remix , Innovators iterate and combine preexisting ideas until they incrementally modify an invention such that it embodies a marketable value proposition upon which a sustainable company can be created. If necessity is the mother of invention, obsession is the father of innovation. Share and Enjoy.

Ideas 221

Ideas RSS Technical Review .Net 221

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. For me, my number one application is email. Well likely it’s email. It might also be through twitter, Facebook, SMS, RSS, voice, etc. I talk to a lot of founders of startups. That’s just fine.

Web 150

Web Sites Email HTML 150

InfoChachkie

SEPTEMBER 5, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Share and Enjoy.

Tips 182

Tips RSS Ideas SaaS 182

InfoChachkie

DECEMBER 3, 2012

Market Tested - The night before their recording date, the Kingsmen performed the song for an hour and a half (yes, a 90-minute version of the song) at a small club. This field test with their target market solidified the band's desire to record and release the song. Doomed Product Development. Share and Enjoy.

Startup 217

Startup RSS Marketing Sales 217

InfoChachkie

APRIL 1, 2013

How did a small, open source software company from Finland capture billions in market share from Oracle? It was the best marketing campaign ever. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. They all invested. We spent 1.6M

Oracle 229

Oracle Startup News Press 229

InfoChachkie

JULY 18, 2012

From a marketing partnership with Verizon, to producing our own radio shows on CBS and ABC and finally, a Costco rollout; the company’s management worked tirelessly to find solutions to maintaining growth and profitability, critical components of any business. The company achieved many milestones along the way. It was over. Of course).

RSS 170

RSS Technical Review Capital Email 170

InfoChachkie

JUNE 4, 2012

Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions. Puffery works in marketing, so I will deploy it when I promote my startup. Fallacy: Such abstract extrapolations are meaningless.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

Both Sides of the Table

APRIL 13, 2011

RSS was something that had appeared.” “….I The value of Pitch Decks; Brad’s personal preferences on deal presentation; and Brad’s practice of accepting cold approaches via email. Very few people can do a good job with a presentation that is emailable.”. You have said outloud anyone can send you an email, is that fair?

Venture Capital 288

Venture Capital Startup Technical Review Software Review 288

InfoChachkie

MARCH 18, 2013

This process is additive for all concerned when an informed investor appropriately challenges the entrepreneur's point of view regarding substantive issues, such as: positioning visa-vi competitors, the size and accessibility of proposed target markets, pricing mechanics, market trends and emerging technologies. Share and Enjoy.

Angel 217

Angel Technical Review RSS Entrepreneur 217

InfoChachkie

JUNE 3, 2013

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. an email) to about 35 people. If you want to be kept informed just send me an email and let me know that you''re in, and that was it.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

InfoChachkie

APRIL 29, 2013

Clearly, the relative degree of informality should be consistent with your company''s marketing "voice." Hopefully your significant other won''t tell you that your customer responses sound like text generated by a foreign call center agent,cut and pasted from an email template. Share and Enjoy.

Social Media 213

Social Media Customer Custom Media 213

InfoChachkie

AUGUST 6, 2012

As Co-Founder and CEO of Commission Junction, Lex grew the company from two employees to become the de facto leader in the world of affiliate marketing, beating Google in the process. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Organization 203

Organization RSS Google Examples 203

Both Sides of the Table

DECEMBER 5, 2010

asymmetry, real-time, curated RSS / link-sharing]. While you dialed AOL to get on the Internet, the goal of AOL was to keep you locked into their proprietary content and thus earned the classification of “walled garden.&# They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc.

Social Network 297

Social Network Networking Web 2.0 Web 297

InfoChachkie

MARCH 11, 2013

Just like a high-tech startup CEO, Ben was tasked with: identifying a great idea, raising money, recruiting the team, building a commercial product, positioning marketing and distributing the product and eventually exiting the venture. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Share and Enjoy.

Startup 228

Startup Ideas Santa Barbara RSS 228

InfoChachkie

DECEMBER 10, 2012

If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.". Although social media news sites can be effective market validation tools, they are not without their downsides. We’re a tool for hackers, designers, and entrepreneurs - effectively everyone who reads Hacker News.

News 198

News Sites Startup RSS 198

InfoChachkie

AUGUST 27, 2012

At the outset of their careers, they are forced to market themselves with little to no budget and differentiate their product so that they gain adequate attention without alienating too many potential customers. You must be self-assured and comfortable with who you are in order to be daring enough to cut through the market clutter.

Tips 204

Tips Startup Entertainment Entrepreneur 204