Berkonomics

MAY 19, 2022

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

Email 156

Email Web Tips Metrics 156

InfoChachkie

JANUARY 14, 2013

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

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Sales Startup Activity RSS 251

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? What is GreenRope all about?

Email 240

Email San Diego Newsletter Startup 240

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Both Sides of the Table

MARCH 31, 2012

I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. Specifically, 1.

Startup 319

Startup Sales Course Competition 319

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

Both Sides of the Table

MARCH 29, 2014

They get pissed off if a senior executive at Google doesn’t take a meeting with them, if people are late to their meetings or if they have emails that are unreturned. The 70% of entrepreneurs that simply can’t get past an un-responded-to email. You need to know how to write good & action oriented emails.

Venture Capital 389

Venture Capital Email Startup Conference 389

Both Sides of the Table

SEPTEMBER 20, 2014

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. In fact, it’s worse than that. Don’t fight 90% of the war.

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Press Startup Email Sales 341

Both Sides of the Table

MARCH 2, 2011

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. But knowing so many people who were there I would find it VERY hard to believe that it was anything other than people BS’ing about trends in the market. They don’t have market power. I respect that.

Email 287

Email Blogging Venture Capital Writing 287

Berkonomics

JULY 11, 2013

That’s impressive sales leverage. Email readers, continue here.] The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.

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.Net Sales Tool Social Network 207

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

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Venture Capital Funding Startup Sales 332

Both Sides of the Table

OCTOBER 26, 2010

I’m working on a larger series on “scaling sales&# that will drop this weekend or early next week so I thought I’d go for a more light-hearted topic today. We all use email in our daily lives. We all use email in our daily lives. Is this evil? Naw, of course not. Here’s where I use it: 1.

Email 276

Email Writing Venture Capital Course 276

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable.

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Tips Email Venture Capital CTO Coach 365

Both Sides of the Table

SEPTEMBER 17, 2011

I usually judge people’s reactions not by the comments section of my post (where people are a little bit more polite so you get selective bias) but by the private emails I get. Still, I’ll bet that functionally you divide areas of competence like sales & marketing, product, engineering, biz dev, etc.

Startup 292

Startup CTO Hire Sales Email 292

Both Sides of the Table

DECEMBER 25, 2011

You can monetize via Google Ad Sales before you have enough revenue to build your own sales team. ” And then you can build email lists and market video content to your fans in the same way Gilt Groupe markets its clothes to its end consumers, making it an insanely scalable business. .” Sound familiar?

Carson 291

Carson Content Los Angeles Press 291

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Both Sides of the Table

JUNE 1, 2011

As a market we seem to be incapable of temperance. And even the best teams combined to create big innovations sometimes don’t time markets well, are surprised by unexpected technology breakthroughs by competitors or just don’t find the magic the leads to mass customer adoption. It’s marketing. So which is it?

Startup 391

Startup Blogging Venture Capital Writing 391

socalTECH

MAY 2, 2017

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy? It worked well. How did that work?

Sales 145

Sales Startup Email Tool 145

Both Sides of the Table

AUGUST 24, 2011

On this blog I’m often trying to combine lessons for entrepreneurs and market commentary. I received a couple of emails from my friends and colleagues vigorously defending GroupMe. I said it was a great product that was well marketed.&#. Yesterday it was my turn for the lesson. It’s my personality to do this.

Email 270

Email Writing Blogging Competition 270

Both Sides of the Table

MARCH 10, 2015

I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand.

Sales 150

Sales Startup Venture Capital Funding 150

TechCrunch LA

OCTOBER 5, 2020

“The only success criteria of my startup career is whether GrubMarket can eventually make $100 billion of annual sales,” he said to me over both email and in a phone conversation. Its opportunity comes in the form of disruption and a gap in the market. ” I don’t doubt that he means it.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. For starters you have to realize that fund-raising is a sales process. and then asking to take a brochure home with you.

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Funding Venture Capital Startup Email 336

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Berkonomics

DECEMBER 23, 2021

Email readers, continue here…] We worry over projections and fix our budgets to match, and then we manage to the revenue and costs of the budget. But what if we separate ourselves from that mindset long enough to search for and find sparks of success sometimes buried within our sales statistics.

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Resource Statistics Email Product 296

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

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Customer Custom Marketing Startup 146

Both Sides of the Table

MAY 14, 2018

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. Competition isn’t won or lost by your marketing decks?—?it’s A deck is a deck.

Funding 239

Funding Venture Capital IP Email 239

Berkonomics

AUGUST 3, 2017

Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes.

Customer 243

Customer Custom Resource Sales 243

Berkonomics

MAY 25, 2017

Email readers, continue here…]. Assign one of our corporate employees to support sales and installation efforts by all distributors. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. EMEA, Asia, Latin America.

Resource 243

Resource Training Sales Demand 243

TechCrunch LA

JANUARY 26, 2022

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

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CTO Hire Layoffs Commerce Email 197

Berkonomics

APRIL 16, 2020

Raising money during this crisis will be almost impossible, even from friends and family shocked by the stock market declines. Email readers, continue here… ] DURING THIS CRISIS: Having no plan is like having a bad plan. Do you still need marketing costs when there is no-one out there buying new product?

Layoffs 218

Layoffs Sales News Marketing 218

Berkonomics

MARCH 25, 2012

Email readers, continue here.] Strategic relationships (reducing market risk and competitive risk) $1/2 million. Product Rollout or Sales (reducing financial or production risk) $1/2 million. Prototype (reducing technology risk) $1/2 million.

Invest 321

Invest Startup Email Competition 321

Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

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Invest Capital Startup Entrepreneur 296

Berkonomics

NOVEMBER 28, 2013

How do you judge a company’s prospects, if a corporate business-to-business sale has to be your game? If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? Email readers, continue here.] Read on! - DB.

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Startup Sales Product Customer 214

Berkonomics

OCTOBER 4, 2018

I cannot recall ever attending a closing dinner for a sale in which we returned only a portion of the investor group’s money. In fact, I don’t recall any formal post-sale meeting at all; even to digest the lessons learned from the entire experience, a missed opportunity for all. Sometimes, there is embarrassment or shame.

Sales 136

Sales Entrepreneur Writing Invest 136

Both Sides of the Table

AUGUST 8, 2009

The “more traction&# feedback is a very typical scenario is a down market economy like the one we’re in. It’s marketing 101 for tech companies in terms of how you market to customers. It’s marketing 101 for tech companies in terms of how you market to customers. VC’s are the same.

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Venture Capital Guide Startup Technical Review 309