SoCal Tech Calendar

NOVEMBER 9, 2011

Tuesday, November 15, 2011 -- Is Social Media Killing Email. Presented by the Marketing and Sales Executives Society. Youve seen the headlines: 9 Reasons Why Email is Dead. With the seemingly endless reports about the death of email, its no wonder that the commonly-held myth of decreased email usage exists.

Social Media 100

Social Media Email Media Technology Council 100

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

TechCrunch LA

JANUARY 26, 2022

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

socalTECH

JULY 24, 2014

The company--which originally started in Austria--set up shop here two years ago to further expand its footprint in the US, and most recently hired away the entire Los Angeles marketing team of crosstown CRM software developer Nimble. We''re gaining approximately 25 customers a month, and until now we had no marketing.

Sales 229

Sales Startup Software Customer 229

Berkonomics

OCTOBER 4, 2018

I cannot recall ever attending a closing dinner for a sale in which we returned only a portion of the investor group’s money. In fact, I don’t recall any formal post-sale meeting at all; even to digest the lessons learned from the entire experience, a missed opportunity for all. Sometimes, there is embarrassment or shame.

Sales 136

Sales Entrepreneur Writing Invest 136

Technology Council

JANUARY 1, 2014

I have the opportunity to work with a large number of sales teams and to see what makes for highly successful ones and ones that struggle. In my experience the #1 determining factor in sales team success is whether the company has the right sales people on board or not. The software sells for $50,000 to $400,000 per instance.

Sales 113

Sales Training Software Email 113

socalTECH

MARCH 19, 2013

Santa Monica-based customer relationship management software developer Nimble has hired Eric Quanstrom as its new Chief Marketing Officer and Vice President of Marketing and Sales, the company announced today. Quanstrom joins the company from Sorenson Media, where he was Chief Operating Officer. READ MORE>>.

Marketing 153

Marketing Santa Monica Email Software Development 153

Both Sides of the Table

SEPTEMBER 30, 2011

It’s the lifeblood of any organization and yet most startups don’t have any sales DNA on their teams. It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. What is your sales process?

Software Review 300

Software Review Sales Tips Help 300

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. They like to feel like they compared your solution to something else on the market. The real test of sales and the topic of my post is “why buy now.”

Sales 319

Sales Startup Platform Tips 319

Technology Council

JANUARY 1, 2014

I have the opportunity to work with a large number of sales teams and to see what makes for highly successful ones and ones that struggle. In my experience the #1 determining factor in sales team success is whether the company has the right sales people on board or not. The software sells for $50,000 to $400,000 per instance.

Sales 100

Sales Training Software Email 100

socalTECH

MAY 2, 2017

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy? It worked well. How did that work?

Sales 145

Sales Startup Email Tool 145

Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 296

Invest Capital Startup Entrepreneur 296

Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? They don’t handle Twitter feedback, emails or IM. Beware of Crocodile Sales.

Sales 314

Sales Startup Venture Capital Customer 314

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102

Metrics Demand Paramount Content 102

Berkonomics

SEPTEMBER 19, 2024

Removing the emotion from a negotiation [Email readers, continue here…] Over the years, I have been delegated by more than several entrepreneurs and boards to negotiate critical agreements, sometimes to sell the company or merge it with another.

Pricing 156

Pricing Sales Tool Entrepreneur 156

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

Berkonomics

JUNE 4, 2020

That’s impressive sales leverage. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. Just to be fair, a 5% cut in costs would also double net profit. How does this work with online-based companies?

.Net 156

.Net Sales Tool Email 156

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Berkonomics

MARCH 28, 2024

Email readers, continue here…] It is the board, made up of individual members, that is responsible for the care and maintenance of the corporate person. Some investor board members are also member of boards for companies that may overlap in markets or even compete directly, although rare.

Class 282

Class Coach Invest Sales 282

socalTECH

NOVEMBER 20, 2017

Irvine-based Cirrus Insight , which develops software for helping aid in sales followups, email marketing, and customer relationship management, has acquired Attach.io , a developer of real time document tracking software. Financial terms of the buy were not announced. was based in Knoxville, Tennessee. READ MORE>>.

Email 113

Email Sales Software Customer 113

Berkonomics

JULY 13, 2023

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Assign one of our corporate employees to support sales and installation efforts by all distributors. Tactics direct each department in very specific ways.

Resource 156

Resource Examples Tool Sales 156

Berkonomics

APRIL 16, 2020

Raising money during this crisis will be almost impossible, even from friends and family shocked by the stock market declines. Email readers, continue here… ] DURING THIS CRISIS: Having no plan is like having a bad plan. Do you still need marketing costs when there is no-one out there buying new product?

Layoffs 218

Layoffs Sales News Marketing 218

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Tech Zulu Event

AUGUST 27, 2013

Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

Berkonomics

APRIL 9, 2020

If it takes eighteen months to get a new product out the door and into the market, and if a product’s gross margin is ten dollars but the corporate overhead is a million a month, it will take the sale of 67,000 more units to break even than if it were to take only six months to market. A critical question for you.

Competition 156

Competition Sales Marketing Product 156

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Berkonomics

SEPTEMBER 28, 2023

Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes.

Resource 156

Resource Customer Custom Product 156

InfoChachkie

JANUARY 14, 2013

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

Sales 251

Sales Startup Activity RSS 251

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales. Aggressively enter new markets and sales channels.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Tech.Co

FEBRUARY 25, 2022

for each sale. Etsy revealed the change in emails to sellers as well as a report to investors yesterday. Our new transaction fee will enable us to invest in key areas like marketing and support to further extend our strong momentum.” ” The fee hike also applies to shipping as well as to the product sale itself.

Sales 142

Sales Startup Activity Email 142

Berkonomics

APRIL 21, 2022

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. But this new era of Internet advertising has given rise to two more forms you should know and use in addition to the two traditional types above.

Advertising 156

Advertising Media Social Media Newsletter 156

Berkonomics

JUNE 25, 2020

Email readers, continue here… ] LPC (Lifetime Profit per Customer). This is simply the sum of the month’s direct costs for sales and marketing divided by the number of new customers acquired, yielding a dollar cost per average new customer. Revenues are recorded as earned, not paid, especially when paid in advance.

Acquisition 156

Acquisition Statistics Sales Customer 156

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

Berkonomics

JUNE 10, 2021

In an early-stage company, the key issue is most often finding the way to start the revenue flowing from services and sales. Email readers, continue here…] Next, a critical key issue is finding the way to break-even for a young business – the proxy for stability. The most important issue for young entities.

Examples 156

Examples Sales Demand Equity 156

Berkonomics

AUGUST 6, 2020

Some of us build our businesses to be lifestyle creations, destined to provide for our families but not necessarily as creators of great equity upon an eventual sale. Your brand and market recognition? Email readers, continue here…] . Envision your end game when you start. Would it be your intellectual property?

Resource 156

Resource Startup Sales Equity 156

Both Sides of the Table

MAY 14, 2018

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. Competition isn’t won or lost by your marketing decks?—?it’s A deck is a deck.

Funding 239

Funding Venture Capital IP Email 239

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? What is GreenRope all about?

Email 240

Email San Diego Newsletter Startup 240