Berkonomics

JANUARY 14, 2016

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. Go to https://www.linkedin.com/people/export–settings and select “CVS.file” or any appropriate format, and your entire email contact list with names and more will be available to you.

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Social Media Media Email Content 120

Berkonomics

JANUARY 7, 2016

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. Email readers, continue here…] Listening posts are all about your brand – personal or corporate. Be where they are.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

socalTECH

OCTOBER 14, 2016

Los Angeles-based top level domain extension.LA , which has been marketing a top level domain which celebrates the association with Los Angeles, said it will be giving away stuffed bears at random to users who promote the domain on social media, like its Facebook page, or subscribe to its email newsletter. READ MORE>>.

Social Media 100

Social Media Media Newsletter USC 100

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

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Custom Customer Marketing Startup 146

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago.

Marketing 266

Marketing Resource Advertising Social Media 266

SoCal Tech Calendar

JANUARY 20, 2017

Thursday, January 26, 2017 -- Digital Marketing Bootcamp. The one-day boot camp, will discuss the absolute essentials of digital marketing and effective strategies for growth. Sessions will focus on data, technology, social media, email and content marketing. Join us January 26 Irvine, CA.

Technology Council 100

Technology Council TCOSC Marketing Social Media 100

Eric Greenspan

MAY 9, 2013

If you get to know me and I hand over my email address, don’t add me to a mailing list and spam me the next three days. About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. The post The Social Media Rules of Engagement appeared first on Eric Greenspan.

Social Media 117

Social Media Media IBM IBM 117

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120

Marketing Social Media Advertising .Net 120

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Some folks like websites and blogs, and others prefer RSS feeds, email lists, Facebook pages, and Twitter feeds.

Web 96

Web FAQ Marketing Technical Review 96

socalTECH

OCTOBER 18, 2017

Los Angeles-based digital marketing agency Wpromote said on Wednesday that it will be offering up free training to nonprofits, as part of its second annual Wprobono: Digital Day In LA.

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Training El Segundo Marketing Social Media 124

InfoChachkie

APRIL 29, 2013

Clearly, the relative degree of informality should be consistent with your company''s marketing "voice." Hopefully your significant other won''t tell you that your customer responses sound like text generated by a foreign call center agent,cut and pasted from an email template. Share and Enjoy.

Social Media 213

Social Media Custom Customer Media 213

SoCal CTO

OCTOBER 19, 2009

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Best damn marketing tool by an order of magnitude. Separate Blogging from Marketing. Use Feedburner or Feedblitz for Email.

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Social Media Services Media Blogging 222

Berkonomics

APRIL 21, 2022

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. And here’s the most powerful new media model. Others make impressing livings from these opportunities.

Advertising 156

Advertising Media Social Media Newsletter 156

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We track and record every call, email, post and tweet and we constantly bring our sponsors into the mix to share in the exposure. Tell no one!

Social Media 220

Social Media Media Blogging Social Network 220

socalTECH

OCTOBER 21, 2016

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. READ MORE>>.

El Segundo 100

El Segundo Marketing Paid Search SEO 100

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Marketing 94

Marketing Social Media Technical Review Custom 94

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

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Social Media Media Marketing Social Network 104

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Please fill in your email. Get the latest tech news, straight to your inbox. Please fill in your name.

Social Media 148

Social Media Startup Commerce News 148

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods. Develop a marketing strategy specific to this media.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept.

Ideas 124

Ideas Tips Marketing Social Media 124

socalTECH

FEBRUARY 21, 2012

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. Realpractice said its new marketing automation product costs $99 a month for up to three marketing campaigns, and will include a 60-day trial offer.

Marketing 178

Marketing Product Social Media Advertising 178

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

TechCrunch LA

JANUARY 26, 2022

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team. “[W]e

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Experiment with social media tools.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Custom Customer Media 99

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Custom Customer Media 91

Tech Zulu Event

OCTOBER 27, 2012

Come rain or shine, the social media community gathers together here to share breakfast, network and learn at the Social Media Breakfast LA (SMBLA) monthly meeting. October’s talk was called “Social Media Analytics Demystified” given by Apryl DeLancey of Blaze PR.

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Social Media Los Angeles Media Beverly Hills 98

Eric Greenspan

NOVEMBER 5, 2009

I’ve been learning a ton about social media lately, but I have to say, I never feel like I’m actually getting anywhere with it all. Anyhow, sorry to rant, but I’m frustrated with social media and the concept in general. Email seemed to be working just fine before all this other crap came along.

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Social Media Media Sales Marketing 100

socalTECH

SEPTEMBER 17, 2009

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. Tags: insights opinions social media marketing press.

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Social Media Media Newsletter Press 133

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

SoCal Tech Calendar

OCTOBER 10, 2010

Saturday, October 16, 2010 -- Twitter and Facebook Marketing Summit. This event is perfect for Los Angeles small biz owners, bootstrapped startups, motivated corporate ladder climbers, real estate agents, restaurant owners, or anyone wanting to wear the social media hat in their organization. Email josh@medialeaders.tv.

Marketing 113

Marketing Social Media Email Los Angeles 113

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept.

Ideas 126

Ideas Startup Social Media Blogging 126

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. And it’s a contemporary problem.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Inverted Software

SEPTEMBER 8, 2017

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. Hootsuite helps you publish and track content by connecting to all of your social media accounts. ConstantContact is email marketing software.

Software Review 44

Software Review Tool Software Marketing 44