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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share. He met with the editors of the three Mac magazines that his customers read and showed them metrics that confirmed that SuperMac's boards were the fastest on the market. "I Share and Enjoy.

Marketing 271
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SMCLA: Google Analytics Recap and Video

Tech Zulu Event

Where they go wrong is focusing on the goal behaviors such as “collect an email” or “add an item to the shopping cart” all the way to “spend $10.00 With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates.

Google 68