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Are you really ready to examine your email open rates?

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

Email 156
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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

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How good a leader are you?

Berkonomics

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. Email readers, continue here…] More importantly, what if you as a leader haven’t a stated goal for your enterprise?

Resource 156
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You’re the general. So, make your strategic plan!

Berkonomics

The technique, “OST” (objective, strategies, and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress. Email readers, continue here…] Here are some example strategies from some of my companies over the recent years. What is a strategy?

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“LALA” – A short lesson in marketing

Berkonomics

Create, change, throw out, tweak or put more resources behind those efforts or campaigns that are working. Email readers, continue here…] Measure the results of your changed program in as many ways as possible. Listening does no good without action.

Marketing 156
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Leadership: Sell the dream while making the reality.

Berkonomics

More often, you (the leader) set the goal and push for achievement – hopefully establishing a realistic set of strategies and accurate metrics to measure progress along a timeline. Email readers, continue here…] You will have sold the dream – one that is tangible and actionable. But not often. So, which one is actionable?

Education 156
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What is your biggest error in company planning?

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. That’s likely to be completely unreachable for you with almost any amount of resources. Sources for your data.

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