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Can you create a great customer case study?

Berkonomics

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.

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A good case study is worth many paid ads.

Berkonomics

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. Over the years, advertising money is being moved from display ads in magazines and newspapers to social network sites where people with eyeballs have migrated.

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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

Message supports are stories, statistics, and sound bites that reinforce your message. These days the media formats range from email, phone, radio, television, to social media. Social media includes blogs, social networks, and video-sharing sites. Both need to be clear and direct.

Media 118
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Startup CTO Speaking

SoCal CTO

Evolving Role of Social Networks for Startups In this talk, Tony traces the evolution of how startups have leveraged social networks and social media as part of their solutions over the past ten years. These are exciting and fun experiences for everyone involved.

CTO Hire 175
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Interview with Robin Richards, CareerArc

socalTECH

We could still deliver applicants and deliver passive job seekers to a company, but we could also delivery applicants that already understood what the cultur of the company was, and be able to measure the kind of footprint people were making on a social network. That's been very effective. If you're not quick you're not there.

Content 193
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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Message supports are stories, statistics, and sound bites that reinforce your message. These days the media formats range from email, phone, radio, television, to social media. Social media includes blogs, social networks, and video-sharing sites. Both need to be clear and direct.

Press 96
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How Rexter Is Turning Connections Into Business, with Andy Wilson

socalTECH

In the age of social networking, everyone has hundreds--even thousands--of connections online. But, to a business person, those connections and network are only good as the real life relationships they create. As we talk to them, and learn how they manage their network, they say two things.