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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Email marketing. You can start an SEM campaign with as little as $50 today and get results very quickly.

Marketing 114
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

PPC 154
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Email marketing. You can start an SEM campaign with as little as $50 today and get results very quickly.

Customer 146
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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

Message supports are stories, statistics, and sound bites that reinforce your message. These days the media formats range from email, phone, radio, television, to social media. Social media includes blogs, social networks, and video-sharing sites. Both need to be clear and direct. Make every interview memorable.

Media 118
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Can you create a great customer case study?

Berkonomics

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.

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A good case study is worth many paid ads.

Berkonomics

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. Over the years, advertising money is being moved from display ads in magazines and newspapers to social network sites where people with eyeballs have migrated.

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Web 1.0 Entrepreneurs: we are roadkill unless we learn to run as fast as today’s founders.

Steve Reich

Let me give you a few examples: SwingbySwing Golf created an iPhone/Android app that lets golfers use the GPS in their phone to measure distance to the hole and track statistics. TripTrotting recruited thousands of local travel guides for their site. inLife signed up dozens of merchants in Santa Barbara for their activity site.