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Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product.

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Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment. The Future of Gaming Entertainment and Beyond.

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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. version of this new breed of entertainer, the collective behind the account is far from the only one.

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Gorilla Nation's Youthology Acquires TeenSpot.com

socalTECH

TeenSpot's entertainment and community website is a moderated, social networking and chat site, focused exclusively on teenagers. Gorilla Nation said its Youthology arm will provide marketers with integrated marketing programs, including mobile, video, social media and rich display products, on the newly acquired site.

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

NFT sales volumes are falling and crypto prices remain depressed, but Nigam expressed confidence about the long-term demand for digital avatars, likening them to mobile apps in their significance to the internet. Eventually, Nigam sees the company expanding into a full-fledged social network, which he said Gen Z is “starving for.”

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Interview with Matt and Amanda MacNaughton, PromoJam

socalTECH

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. We also have a mobile platform, which integrates with Facebook, Twitter, and MySpace. Matt MacNaughton: Our mantra, is to reach social media users everywhere.

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Solaborate: Professional Connections | Founder Interview Labinot Bytyqi

Tech Zulu Event

Solaborate is a blend of great social network platforms, by taking in all the greatest bits and putting it all into one. Consumers all have access to social networks, but the business-side has never really caught on. Solaborate is a professional social media network.