Startup Professionals Musings

JULY 30, 2014

It may not be as sexy, but starting a new business that builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There is always time later for your next startup, using that disruptive technology of your dreams.

Technology 103

Technology Entrepreneur Study Research 103

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

MARCH 20, 2023

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need.

Customer 110

Customer Custom Social Media Technology 110

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

AUGUST 10, 2020

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

Competition 174

Competition High Tech Startup Social Media 174

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

Startup Professionals Musings

SEPTEMBER 14, 2018

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

Technology 87

Technology High Tech Startup Social Media 87

Startup Professionals Musings

SEPTEMBER 20, 2014

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need.

Technology 114

Technology Startup Social Media Customer 114

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Another report from the Pew Research Center confirms that Boomers are still a third of the workforce, equal in size to the Gen-X segment and the Gen-Y segment.

Technical Review 147

Technical Review Software Review Entrepreneur Report 147

Startup Professionals Musings

AUGUST 7, 2023

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Nothing could be further from the truth. Factor in basic infrastructure quality and services.

Outsource Development 110

Outsource Development Social Media Entrepreneur Summary 110

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

OCTOBER 25, 2021

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. One new incentive is the falling transaction costs and barriers to entry for entrepreneurs of every age. In the U.S.,

Technical Review 126

Technical Review Technical Support Entrepreneur Startup 126

Tech Zulu Event

SEPTEMBER 19, 2010

Social Media Week (SMW) is finally here and is set to be one amazing week filled with panels, discussions, networking, and much more. What is Social Media Week? Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

AUGUST 16, 2014

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are falling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

High Tech 103

High Tech Entrepreneur Startup Social Media 103

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Scarcity – less is more. Consistency.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

OCTOBER 21, 2023

So what should an entrepreneur do to convince themselves, as well as potential investors, that they have a viable business model before it is totally proven? Everyone on your team must maintain the mindset that customers are the key to your business model, rather than technology or accounting. Start selling it before you build it.

Customer 109

Customer Custom Satisfaction Sales 109

Startup Professionals Musings

SEPTEMBER 9, 2023

Every entrepreneur needs to learn how to do this by starting with the six principles of User-Centered Design (UCD) , as outlined by Solis in his book, and already adopted by key International standards organizations: Apply multidisciplinary skills and perspectives. Explicitly integrate customers, tasks, and environments. Marty Zwilling

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

OCTOBER 26, 2022

With social media and smart phone apps, real product information spreads at astounding speeds. Entrepreneurs that are not listening, not engaging, and not changing are destined to be left behind even in the best of times. Every entrepreneur must be alert enough to spot the change early, and agile enough to adapt quickly.

Technical Review 151

Technical Review Organization Social Media Entrepreneur 151

Startup Professionals Musings

AUGUST 29, 2014

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. business change entrepreneur social innovation startup'

Entrepreneur 100

Entrepreneur Social Media Technical Review Startup 100

Startup Professionals Musings

MAY 24, 2014

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. Use of collaborative and other social media platforms. Both are required to stay competitive. Measuring results in itself is not new.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

DECEMBER 21, 2016

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

Entrepreneur 75

Entrepreneur Technical Review Startup Technical Support 75

Startup Professionals Musings

OCTOBER 30, 2022

His research indicates that they don’t have any old-fashioned customer loyalty, and they want precisely what appeals to them at the moment, preferably customized just for them. As an entrepreneur and startup, you should love this environment and cater to it. This new world is all about empowered customers.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Nothing could be further from the truth. Factor in basic infrastructure quality and services.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

Startup Professionals Musings

JULY 2, 2017

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Scarcity – less is more. Consistency.

Technical Review 55

Technical Review Technology Social Media Social Network 55

Startup Professionals Musings

MARCH 14, 2021

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. How does an entrepreneur best deal with that environment? Build a connection to your product, and leverage the momentum into more social contracts and bigger congregations.

Marketing 127

Marketing Social Media Technical Review Product 127

Startup Professionals Musings

JANUARY 22, 2021

So what should an entrepreneur do to convince themselves, as well as potential investors, that they have a viable business model before it is totally proven? Everyone on your team must maintain the mindset that customers are the key to your business model, rather than technology or accounting. Start selling it before you build it.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

JULY 19, 2014

His research indicates that they don’t have any old-fashioned customer loyalty, and they want precisely what appeals to them at the moment, preferably customized just for them. As an entrepreneur and startup, you should love this environment and cater to it. buying moments customer entrepreneur Robert H. Marty Zwilling.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

DECEMBER 23, 2020

Every entrepreneur needs to learn how to do this by starting with the six principles of User-Centered Design (UCD) , as outlined by Solis in his book, and already adopted by key International standards organizations: Apply multidisciplinary skills and perspectives. Explicitly integrate customers, tasks, and environments. Marty Zwilling.

Customer 150

Customer Custom Design Product 150