Startup Professionals Musings

APRIL 21, 2023

As a startup advisor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. An entrepreneur looking for a sure thing will never innovate. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. No risk, no innovation.

Coach 137

Coach Metrics Competition Ideas 137

Startup Professionals Musings

AUGUST 18, 2018

As a startup investor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. An entrepreneur looking for a sure thing will never innovate. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. No risk, no innovation.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64

Berkonomics

NOVEMBER 21, 2019

But that is a number in a vacuum without at least two other measures: return on investment (ROI) and percentage of net profit to revenue. Microsoft, Google, Amazon and other great firms generate billions of revenues and profits and even have a high ROI and high net profit percentage. Comparing ourselves to the giants.

Company 156

Company Companies .Net Google 156

Startup Professionals Musings

JULY 25, 2020

As a startup advisor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. An entrepreneur looking for a sure thing will never innovate. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. No risk, no innovation.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Obviously, you are looking for demand generation programs that have a positive return on investment (ROI).

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

MAY 15, 2021

The most successful entrepreneurs and executives I have seen are savvy business people first, and experts in their field second. It still amazes me how many entrepreneurs can fathom the physics of gyroscopes, but fail to comprehend the big picture requirements for positive cash flow and profit. Marty Zwilling.

Mentor 139

Mentor Entrepreneur Ideas Networking 139

Startup Professionals Musings

MAY 7, 2023

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Quantifying the return on investment (ROI) is “top of mind” for every investor and executive.

Social Network 108

Social Network Training Startup Technology 108

Startup Professionals Musings

JANUARY 9, 2022

Start by reviewing current statistics, like the recent Social Media Marketing Benchmark Report 2022 , to learn which social media sites are most popular, which features drive the most impact today, and how other social media marketers have maximized their efforts and seen the greatest ROI. Measuring is all about return-on-investment (ROI).

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

SEPTEMBER 5, 2021

Any entrepreneur with a vision can postulate a new business, but it takes a collaboration of many people to make it a success. Entrepreneurs who embrace the “lone wolf” approach usually live to regret it. This ROI comes from cost avoidance, cost reductions, business optimization, and faster business decisions.

Study 123

Study Competition Tool Entrepreneur 123

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Obviously, you are looking for demand generation programs that have a positive return on investment (ROI).

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

AUGUST 15, 2020

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Quantifying the return on investment (ROI) is “top of mind” for every investor and executive.

Technology 165

Technology Social Network Training Startup 165

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment.

Social Media 127

Social Media Media Metrics Satisfaction 127

InfoChachkie

AUGUST 4, 2014

If you could share one startup lesson with a young entrepreneur, what would it be? So I ask prospective new entrepreneurs, ''What is it specifically that you can bring to the industry?'' Also, advertising in print media just doesn''t have the ROI that it once did. Even busy entrepreneurs need to take a break and recharge.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

APRIL 5, 2013

The most successful entrepreneurs and executives I have seen are savvy business people first, and experts in their field second. It still amazes me how many entrepreneurs can fathom the physics of gyroscopes, but fail to comprehend the big picture requirements for positive cash flow and profit. Marty Zwilling.

Entrepreneur 101

Entrepreneur Mentor Ideas Startup 101

Both Sides of the Table

DECEMBER 11, 2022

I was in it for the love of working with entrepreneurs on business problems and marveling at technology they had built. I am enjoying more discussions with startups about the ROI benefits for customers who use our products rather than the coolness of our products.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

socalTECH

AUGUST 22, 2014

You have technology and strategy to maximize ROI. Jonathan David: This might sound like a cliche, but I consider myself a serial entrepreneur. I''ve now been in Santa Monica as an entrepreneur for thirteen years, at this point. jonathan david tapstone interview startup entrepreneur advertising online programmatic buying'

Advertising 230

Advertising Santa Monica Startup Media 230

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

AUGUST 31, 2009

True is really unique, in that it is extremely focused on people and teams, and specifically on entrepreneurs and founders. Their strategy is very much early stage, focusing on entrepreneurs that they know, and like, and who they believe in. It's more the stage and entrepreneur. So given the interest in ROI, is branding dead?

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Startup Professionals Musings

JULY 30, 2010

A good entrepreneur is not necessarily a good salesman. In my view, every entrepreneur has to be a great salesman to succeed (among the many other required skills), so you should take a hard look at these points: Sell value versus price. Show them a return on investment (ROI) in their own terms. Marty Zwilling.

Competition 92

Competition Entrepreneur Startup Customer 92

InfoChachkie

FEBRUARY 23, 2018

Entrepreneurs have to be wily in all of their transactions, especially long-term commitments, such as property leases. I always encourage entrepreneurs to put a provision or two into their agreements that might have a low likelihood, but a potentially big payoff. A version of this article previously appeared Forbes. Brilliant. .

Entrepreneur 113

Entrepreneur Design Acquisition Sales 113

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. I wouldn’t want to do the ROI on that one. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Find the right tools to analyze the ROI. But, contrary to what most people preach, it isn’t entirely free. Your Twitter YouTube messages better match your print advertising message.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JUNE 3, 2019

For this morning's interview, with caught up with serial entrepreneur James Citron , the founder of Pledgeling (www.pledgeling.com), a startup which enables any business to help connect their business with social causes. As a serial entrepreneur, oftentimes I wasn't around. Another important thing, is we are proving the ROI of impact.

Technical Review 113

Technical Review Software Review Mogreet Platform 113

Startup Professionals Musings

SEPTEMBER 5, 2011

As an investor, look for an ROI that is 10x your initial investment, based on something more than a dream from the founder. The only true outside board or advisory members are not family members, not current investors, but are experienced entrepreneurs with deep knowledge and connections in the relevant business area.

Entrepreneur 95

Entrepreneur Startup Invest Patents 95

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

AUGUST 14, 2016

As a startup investor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. An entrepreneur looking for a sure thing will never innovate. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. No risk, no innovation.

Coach 64

Coach Metrics Competition Ideas 64

InfoChachkie

JUNE 16, 2011

If you can show ROI, you are top of mind. If you can’t show ROI, you are competing on sales and service. I would much rather compete on ROI than anything else. “What we have seen over the past year, running 25,000 endorsements, we want to get more into the post-click experience.

Social Media 252

Social Media Platform Media Networking 252

InfoChachkie

OCTOBER 28, 2013

The days of entrepreneurs having to move to New York, LA or Silicon Valley to ensure their startup''s success are long over. Dozens of successful startups later, investors no longer ask this question of Santa Barbara entrepreneurs. ROI - It is markedly less expensive to start a venture outside of the Meccas. Want to surf?

Santa Barbara 268

Santa Barbara Company Companies Startup 268

Startup Professionals Musings

SEPTEMBER 16, 2018

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Quantifying the return on investment (ROI) is “top of mind” for every investor and executive.

Social Network 91

Social Network Training Startup Technology 91

InfoChachkie

NOVEMBER 3, 2011

Their primary intended reader is a “first-time entrepreneur”, but clearly other stakeholders within the startup universe can also benefit from the book’s hands-on advice. They are both former entrepreneurs and current Partners at Foundry Group , a highly successful, early stage venture firm. The Magicians Tells Their Secrets.

Venture Capital 205

Venture Capital Entrepreneur Writing Guide 205

Tech Zulu Event

JUNE 26, 2013

And while most social startups always begin as someone’s passion project, sheer ambition can only take a budding entrepreneur so far before they realize they need capital to stay afloat. Without that synergy, you no longer bring anything new to the table. The capability for a social app to monetize is now the new standard – like it or not.

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. I wouldn’t want to do the ROI on that one.

Media 92

Media Social Media Marketing Resource 92

InfoChachkie

APRIL 25, 2011

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. Unfortunately, most business books do not offer entrepreneurs an adequate payoff. The brief chapters lend themselves to multiple sittings, allowing a busy entrepreneur to read each chapter in short increments.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

Both Sides of the Table

MAY 19, 2018

If you’ve got the skills to be a strong entrepreneur then it shouldn’t be too difficult to find people who know a partner at a VC firm and if you can build relationship with them you can get introduced. Most entrepreneurs (and VCs raising from LPs) think this means progress. Entrepreneur : “Sure. Some people find this elitist?—?I

Funding 336

Funding Venture Capital Startup Email 336

Startup Professionals Musings

DECEMBER 5, 2016

Too many entrepreneurs put their best creative thinking into the startup idea, and believe that the business implementation simply requires following tried and true business practices. Successful entrepreneurs call these paradigm shifts or disruptive technologies, where new solutions cause unanticipated opportunities.

Ideas 103

Ideas Competition Customer Custom 103