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An Entrepreneur Platform To Put You Above the Crowd

Startup Professionals Musings

According to the most recent study by the Ewing Marion Kauffman Foundation, there were approximately 514,000 new businesses created per month in the US in 2012. So what’s an entrepreneur to do to get his new business noticed these days? Building your home base with personal and product traction.

Platform 105
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7 Scenarios Where A Business Plan Is Still An Asset

Startup Professionals Musings

As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans take too much time, are inaccurate, and rarely add value. The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business.

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How Many Entrepreneurs Really Need a Business Plan?

Startup Professionals Musings

On a regular basis, I am approached by entrepreneurs who assert that business plans are a waste of time. They cite sources like a recent BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this NY Times article. For the rest of you entrepreneurs, consider the value of a business plan when it is not required.

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Every Small Business Should Celebrate the Positives

Startup Professionals Musings

Sponsored by VISA Business Running a small business as an entrepreneur is a never-ending challenge of new products, customers, competitors, and an unpredictable economy. Too many entrepreneurs never find the time to reflect on the positives of their lifestyle, or even take a break. Choosing entrepreneurship is no exception.

Startup 92
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Discover The Hidden Persuasion Techniques Concealed In Online Ads

InfoChachkie

In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. Gender Bias.

Study 243
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Business 2013 - Optimism, But Check Your Strategy

Startup Professionals Musings

Earlier this year, a new study “ 2013 Business Outlook Survey: A New Reality Of Cautious Optimism ” was published by EKS&H. Here are some financial planning areas of emphasis derived from multiple studies: Better cash flow controls. Another approach is to diversify and broaden the product lines and services.

Study 78
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379