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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

The process for retailers and brands to liquidate excess inventory hasn’t changed very much, if at all, and while some retailers were able to build operational infrastructure to service the off-price channels, it continues to be a constant pain point. The equity will go toward hiring more talent to join Ghost’s 25-person team.

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Kelley Blue Book Sale Closes

socalTECH

Irvine-based Kelley Blue Book , the provider of new and used car sales information and pricing, is now officially part of automotive site AutoTrader.com , AutoTrader said Wednesday. Financial terms of the sale have not been announced. The deal was originally announced in October. READ MORE>>.

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TrueCar Gets Investment from Guthy-Renker

socalTECH

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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10 Keys To Surviving Startup Cash Flow Requirements

Startup Professionals Musings

My first advice for new entrepreneurs is to pick a domain, such as online web sites and smart phone apps, that doesn’t have the sky-high up-front development costs. Nevertheless, it’s an option that doesn’t cost you equity. In the early days (25 years ago), most new e-commerce sites cost a million dollars to set up.

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10 Tips For A New Venture To Survive The Early Years

Startup Professionals Musings

My first advice for new entrepreneurs is to pick a domain that doesn’t have the sky-high up-front development costs, like online web sites and smart phone apps. The most effective new way of funding startups is to use online sites, like Kickstarter , to request donations, pre-order, get a reward, or even give equity.

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Rubicon Project Launches Updated Ad Product

socalTECH

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0 READ MORE>>.

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TrueCar Buys Automotive Information Firm ALG

socalTECH

Santa Monica-based TrueCar , the online publisher of new and used vehicle pricing that is headed by Scott Painter, said Tuesday that it has acquired ALG, Inc. , Financial terms of the acquisition were not disclosed, however, TrueCar said that DealerTrack will receive an equity interest in TrueCar as part of the deal. READ MORE>>.

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