Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. What does traction really mean to investors, and how much is enough? First of all, a definition.

Startup 121

Startup Metrics Customer Custom 121

Berkonomics

JUNE 4, 2020

Here’s the importance of that event and how it affects every productive move you make after that moment. An example to make this clear. No good Internet-based business fails to measure conversion rate carefully and experiment with photo placement, ad words, key descriptions, product positioning – all to increase conversion.

.Net 156

.Net Sales Tool Email 156

Startup Professionals Musings

JANUARY 22, 2022

Equally often, I see startups who are on the road to implementing an idea, but haven’t figured out what problem it solves – the business plan waxes on eloquently for 20 pages about how great this product and technology is, but never gets around to defining the problem (investors call this the “solution looking for a problem” syndrome).

Ideas 145

Ideas Startup Tips Competition 145

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Customer 127

Customer Custom Marketing Content 127

SoCal CTO

AUGUST 4, 2011

Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective? See Branchout an Example of Viral Spread Opportunity for Startups.

Develop 396

Develop Development Startup SEO 396

Startup Professionals Musings

APRIL 4, 2020

For example, I often hear proposals for new online social media or collaboration platforms, maybe more specifically tuned to inventors or artists, or easier to use, and populated by experts, to compete against Slack or Facebook. Investors are looking for breakthrough solutions to fund. Be forever curious and optimistic.

Startup 134

Startup Artificial Inteligence Ideas Entrepreneur 134

Startup Professionals Musings

DECEMBER 30, 2019

Most people will be engaged by a single-page double-sided glossy executive summary, and offer support or the right people to move forward. For details and examples, check out these directions and suggestions. You really need at least a prototype product or customer to make the video come alive. Make it light, but factual.

Ideas 126

Ideas Slides Sample Examples 126

SoCal CTO

AUGUST 4, 2011

Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective? See Branchout an Example of Viral Spread Opportunity for Startups.

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Add outgoing links.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Both Sides of the Table

FEBRUARY 18, 2020

Hence, her analogy of content like “The Da Vinci Code” which had 464 pages and 105 bite-sized, fully realized chapters. In essence, you’re not intimidated by the size of each episode so you dig in and might just read 8 chapters in a sitting before realizing you read 35 pages. And so it is with video. Quibi = “quick bites”).

Content 244

Content Netflix Platform Mobile 244

Eric Greenspan

MARCH 1, 2013

Imagine if you only received emails from companies that offered products and services you want. For example, if you want a buy one, get one free offer from Southwest Airlines, try asking for one. For example, if you want a buy one, get one free offer from Southwest Airlines, try asking for one.

Social Network 171

Social Network Examples Ideas Marketing 171

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Jason Crilly: We're doing mobile landing pages. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

Tech.Co

JUNE 22, 2021

Consumer tech, for example, is a perfect fit for affiliate marketing with 60% of consumers buying electronics on Prime Day 2020. As a result, you'll have likely seen tech publishers breathlessly updating deals pages whenever Prime Day comes around — we do this at Tech.co, as well , though we're not quite as breathless as some rivals.

Marketing 179

Marketing Buzzfeed Guide Platform 179

Startup Professionals Musings

JUNE 3, 2020

Good examples of initial focus by an entrepreneur would include Jeff Bezos when he started Amazon as an online marketplace for books only, and Elon Musk starting PayPal as an online bank. You will find it highlighted, for example, in most articles about Jeff Bezos and Elon Musk even today.

Entrepreneur 126

Entrepreneur Startup Patents Resource 126

Startup Professionals Musings

APRIL 14, 2014

Sponsored by VISA Business If you have a unique product or service, and you are not selling it around the world on the Internet, now is the time to start. In the early days (20 years ago), most new e-commerce sites, for example, cost a million dollars to set up. The cost of entry has never been lower. Personalize a simple web site.

Startup 100

Startup Commerce Sites Blogging 100

socalTECH

SEPTEMBER 19, 2014

I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. We have our product in the market, and launched our beta in January. magazine, for example.

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

JANUARY 26, 2022

Based on their years of experience as successful executives and productivity consultants, they and I agree that focusing on these key positive elements will more likely get you the accountability you desire: Set clear and high standards of performance. Moran and Michael Lennington.

Coach 145

Coach Slides Social Network Metrics 145

socalTECH

JULY 16, 2012

Jeremy Gocke: With Fliptu, we're aiming to fix the disjointed media and product discovery process for consumers and brands. I like to refer to that as the ultimate brand fan page, or to take the example from the apparel industry, where I come from, a virtual look book for a brand. What is Fliptu? The numbers tell the story.

Social Media 268

Social Media Media Social Network Seed Funding 268

Startup Professionals Musings

OCTOBER 30, 2021

Even then, it struggled through the 80’s and 90’s, until the advent of the iMac and consumer products. Google - Larry Page and Sergey Brin started working on Google in 1996 – but three years later in 1999, few people had even heard of it yet. This company was founded by Jerry Yang and David Filo in January 1994. In April, 1996, Yahoo!

Yahoo 127

Yahoo IBM IBM Startup 127

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. ” Here are some examples: 1. But it wasn’t to be. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Tech.Co

JANUARY 3, 2022

For example, a smaller business with $10-20,000 in monthly revenue will only need to spend a monthly $25 on FinMark's product, while a business that makes over $1 million will be spending $2,500 a month on FinMark. For example, if a user spends $3.95 We knew something better was needed. So we built it.”

Startup 203

Startup Invest FAQ Examples 203

socalTECH

JULY 6, 2015

We recently ran into Page Howe , the Chief Engagement Officer for the.LA (www.la) domain name extension, who sat down with us and told us about why he's out making the rounds with community groups and events, promoting the use of.LA Page Howe: LA is a domain name that works perfectly for companies and brands in LA. domain name.

Social Network 100

Social Network Startup Mobile Google 100

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 92

Content Marketing Advertising Customer 92

socalTECH

AUGUST 10, 2012

A digital marketing tag is typically also referred to as a page code, which customers put on their websites when they want to deploy certain digital marketing solutions. As an example, if you're deploying Google Analytics, the way you deploy it is copying and pasting a page code on your website, also referred to as a tag.

Startup 171

Startup Marketing Customer Custom 171

Both Sides of the Table

APRIL 18, 2010

Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. Let’s start with what I like most about the product. The middle part of Chartbeat shows the pages that are being read at the moment. Basically, it rocks!

Blogging 287

Blogging Google Screening Mahalo 287

Startup Professionals Musings

JANUARY 6, 2016

In my experience, there is no magic gene involved, just simple good habits executed consistently and convincingly until everyone around you wants to follow your example. This leading by example is easy to say, but not so easy to put into action. Richard Branson, now worth about $4.2 He is always looking ahead. Drive innovation.

Examples 76

Examples Startup Coach Patents 76

socalTECH

NOVEMBER 17, 2011

I then worked at a startup, SocialVibe.com, and basically ran all of their trade marketing and consumer marketing, focusing on consumer growth engagement, insights, and product marketing, and how to shape their product to heighten and capitalize on consumer engagement. The vision we have and the product suite is really exciting.

Paramount 187

Paramount Entertainment Hollywood Content 187

Startup Professionals Musings

JANUARY 27, 2020

In that critical first minute, no one needs to hear that you have a passionate dream of changing the world, introducing new disruptive technology, or a product with more features than competitors. Focus on quantifiable and relevant specifics, such as “reduces your cost by 40 percent,” or “increases productivity by 50 percent.”

Sample 127

Sample Summary Startup Slides 127

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. We like to use new product and gain benefits before our peers. It influenced a generation of tech marketers. We are evangelists.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

JUNE 2, 2021

As a simple example, the Wal-Mart website now shows shoppers more products that they may like, based on previous purchases. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history.

Competition 142

Competition Software Review Social Media Customer 142

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. For example, I highly recommend a set of board metrics that the CEO communicates to board members at every meeting. SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

SEPTEMBER 3, 2013

Almost always the CEO plus members of his or her management team including tech, marketing, sales and/or product. For example, if two people are co-founder & co-CEOs I might ask, “if you got an offer for $100 million would you sell?” Each of these scenarios has a team presenting. Some fare less well.

Venture Capital 377

Venture Capital Slides Course Summary 377

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Marketing 100

Marketing Content Advertising Customer 100

Startup Professionals Musings

JULY 22, 2019

A quick scan of the Internet today will convince you that many sites are still product-centric, technology focused, and haven’t been updated for years. For example, Whole Foods pulls in customers by highlighting their efforts to sustain the environment and ensure humane animal treatment.

Marketing 94

Marketing Social Media Technical Review Customer 94

Southern California Edison Blog

APRIL 21, 2020

Network speeds are closely tied to an organization’s ability to stay productive and remain competitive and profitable at all times. In a world shifting to a work-from-home reality, employees using VPNs to access secure data remotely require networks with enough bandwidth to prevent slow page speeds and general downtime.

Networking 75

Networking Organization Demand Activity 75

socalTECH

MARCH 1, 2013

From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through social media and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example. Why is this important to filmmakers?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Marketing 106

Marketing Startup Content Advertising 106