Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MAY 31, 2015

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media.

Startup 106

Startup Social Media Entertainment Metrics 106

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

DECEMBER 6, 2017

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 6, 2014

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. zettabytes by the year 2016.

Startup 99

Startup Social Media Entertainment Metrics 99

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. 8211; are mostly a loss leaders for Google.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Include planned measurements and metrics. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Include planned measurements and metrics. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Include planned measurements and metrics. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Tips 93

Tips Search Engine Optimization Summary Startup 93

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Include planned measurements and metrics. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Customer 96

Customer Custom Search Engine Optimization Summary 96

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

AUGUST 19, 2016

For example, early social media startup Friendster was so enamored with their early acceptance that they turned down a $30 million offer from Google, then quickly ran into money woes and tough competition. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily.

Startup 57

Startup Training Entrepreneur Customer 57

Tech Zulu Event

FEBRUARY 5, 2014

Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. The conversation shifts over to the work Heather Wilburn is doing with Google AdWords. Even with Google, the creators might not even realize what the hidden potentials are for their products and services.

Startup 95

Startup Google Education Venture Capital 95

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. billion in sales and thus controls less than 10% of the market. The metrics were good but we wondered how much better they would be when we expanded our product. Let me be very direct.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

NOVEMBER 28, 2011

It’s the only site aside from Google I go to every single day so that I don’t miss out on an incredible offer. I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. Noah has what I believe he called “Thank You metrics”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

SoCal CTO

MARCH 4, 2010

The short story is that he received 400+ responses and goes through how he categorized/vetted the responses: 300 Didn’t Fit – Outside expertise/interest, pushing for immediate funding assistance, too many ideas (not focused), looking for sales agents. see When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. This likely means something like Google Analytics , although there is a very large universe of equivalent tools out there as well. Aggregate metrics. This blog is to address these questions. Engagement.

Startup 29

Startup IP Email Report 29