socalTECH

AUGUST 18, 2010

San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. Bourgeois is currently head of "Team FREDNET", which is developing a robotic Lunar Lander for the Google Lunar X Prize. Robertson is the outspoken founder of MP3.com,

SEM 174

SEM Funding San Diego SaaS 174

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MARCH 13, 2020

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. This seems very different from your background on software, how did you get into this? What is Ulevate? Dmitri Leonov: It's the Russian connection. That makes this a no-brainer.

Template 124

Template Beverly Hills Startup SEM 124

InfoChachkie

DECEMBER 2, 2009

No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 26, 2016

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Payback Period!!!”

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

Google was clear that they WOULD NOT go into this business. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They were a juggernaut and Google was a small company. But obviously Google won the war.

Competition 350

Competition Idealab Product CitySearch 350