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Curating The Web Using PublishThis, with Matt Kumin

socalTECH

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? The firm has created a tool which uses software and semantic search to help in the whole process of curating content.

Web 237
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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer?

Mobile 249
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Nimble Opens API

socalTECH

Santa Monica-based Nimble , the developer of web-based, customer relationship management (CRM) tools, said today that it has launched a new application programming interface (API) and application marketplace. READ MORE>>.

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Cornerstone OnDemand Rolls Out New Products

socalTECH

Santa Monica-based talent management software developer Cornerstone OnDemand has launched two new products this morning, including a new predictive analytics dashboard and a cloud platform aimed at developers. Cornerstone OnDemand is led by Adam Miller. READ MORE>>.

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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

Santa Monica startup, Gravity --headed by former MySpace COO Amit Kapur--announced this morning that it has raised $10.6M Gravity develops real-time, personalized web pages based on what consumers are most interested in, serving up personalized content on everything from iPad apps to web pages.

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StartEngine Debuts Eight New Startups At Demo Day

socalTECH

StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon. READ MORE>>.

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SharesPost Hooks Up With NASDAQ On Private Shares Market

socalTECH

SharesPost , the private company marketplace headed by Greg Brogger, which had been incubated and started in Santa Monica via Brighthouse, the startup incubator run by Brogger and Scott Painter, is in a joint venture with NASDA OMX , the two said this morning. Financial details of the joint venture were not disclosed. READ MORE>>.