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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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How Nix Hydra's Egg Baby Cracked The Code For Female Gamers

socalTECH

However, Egg Baby--the title from newly funded Nix Hydra (www.nixhydra.com)--seems to have cracked the code for how to get new, young, female consumers to become game players. The company just raised a $5M funding round for its efforts, from Foundry Group and a number of angels. I worked at William Morris while Naomi was at Machinima.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies.

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Mercedes-Benz app glitch exposed car owners’ information to other users

TechCrunch LA

The apparent security lapse happened late-Friday before the app went offline “due to site maintenance” a few hours later. “I could see the car was in Los Angeles, where he had been, and he was in fact there,” he added. A similar security lapse hit Credit Karma’s mobile app in August.

Startup 189
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What You Missed On Your Holiday Vacation, SoCal Technology Edition

socalTECH

In the latest roundup of fundings (big few weeks for San Diego, apparently): PatientSafe Solutions ($20M, San Diego, mobile health). Independa ($5M, San Diego, software for senior independence). Surf Air ($2.6M, Los Angeles, subscription aircraft service). TapIt Media acquired for $23M by Phunware.

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Disney Accelerator Demo Day: Artificial Intelligence, 3D Printing, More

socalTECH

Four of the companies in this year's accelerator class (FEM, MakieLab, Littlestar, and HYP3R) now have operations in Los Angeles, three having set up shop in Los Angeles due to their involvement in the program. READ MORE>>.

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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. One company which has been working on solving the Flash problem is Los Angeles-based Addroid (www.addroid.com). Where do you fit into the mobile ad market?

Hollywood 100