socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173

Media Education Advertising Sales 173

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Jon Siegal was previously a VP of Sales at Siebel Sytsems.,

Social Media 234

Social Media Media Marketing Product 234

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Jon Siegal was previously a VP of Sales at Siebel Sytsems.,

Social Media 197

Social Media Media Marketing Product 197

TechCrunch LA

JANUARY 26, 2022

W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. We did our first Instagram campaign at the end of last year.

Social Media 237

Social Media Advertising Media Metrics 237

TechCrunch LA

AUGUST 30, 2022

The Los Angeles-based company partnered with NBA Top Shot NFT creator Dapper Labs to develop the storefront on Dapper’s Flow blockchain and debuted it to a group of invite-only beta users in December last year, TechCrunch reported at the time. ” Genies CEO and founder Akash Nigam. Image Credits: Genies.

Geni 219

Geni Silver Lake Startup Platform 219

socalTECH

OCTOBER 11, 2018

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning. READ MORE>>.

Entrepreneur 153

Entrepreneur Commerce Social Media Startup 153

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. based clients access to its programmatic platform. based clients access to its programmatic platform. READ MORE>>.

OpenX 159

OpenX Advertising Platform Los Angeles 159

socalTECH

OCTOBER 16, 2017

Los Angeles-based Karma , a company developing blockchain technology, said Friday that it has raised $4.1M out of a $5M pre-sale goal for its token sale, and also added Ryan Scott to its advisory board. Karma said it is developing a proprietary membership and event management platform based on Blockchain.

Causecast 124

Causecast Class Sales Los Angeles 124

socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. Goldsmith was previously a Sales Director at KAYAK. MediaAlpha said the value of media transacted through its platforms in 2017 was worth $250M. READ MORE>>.

Advertising 113

Advertising Demand Los Angeles Platform 113

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. Starting with that vision, we acquired a company that had built the base platform, based in Guatemala.

Media 162

Media Advertising Startup Platform 162

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At the time, it was doing Facebook media buying for e-commerce companies. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

MAY 12, 2014

operations in Los Angeles, where it set up offices in February--said the funding came from Via Venture Partners. In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices. The company--which has a chunk of its U.S. READ MORE>>.

Advertising 147

Advertising Los Angeles Platform Sales 147

TechCrunch LA

MAY 21, 2019

Propelled by new technologies, new businessmen have been landing in Los Angeles since the invention of the nickelodeon to create a studio that would dominate popular entertainment. We are incredibly excited about how the AmazeVR platform will enable innovative, quality content to be generated at unprecedented scale and speed.”.

Chief Technology Officer 211

Chief Technology Officer Content Hollywood Netflix 211

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

AUGUST 23, 2019

According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California. However, the recent arrests show how easy it is for criminals to bypass those rules on any social networking platform.

Snapchat 100

Snapchat Report Social Network Advertising 100

SoCal Delicious

MAY 6, 2012

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

TechCrunch LA

OCTOBER 7, 2021

It’s coming from Leif , itself a startup that provides financing services to edtech platforms so that they can offer their students income share agreements (otherwise known as ISAs, arrangements where students are not required to pay back tuition loans until they find jobs). Entity’s own story fits into both of those story lines.

Mentor 297

Mentor Training Startup Course 297

Both Sides of the Table

SEPTEMBER 12, 2013

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Invest 340

Invest Venture Capital Startup News 340

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. What is Fliptu?

Social Media 268

Social Media Media Social Network Seed Funding 268

socalTECH

NOVEMBER 1, 2010

Los Angeles-based mobile marketing firm Mogreet , which is headed by James Citron, announced this morning that it has inked a deal with Steve Madden , where it will provide rich media mobile marketing as part of Steve Madden's marketing efforts. Financial details of the deal were not disclosed.

Mogreet 200

Mogreet Mobile Commerce News 200

TechCrunch LA

MAY 26, 2018

It’s one of several companies (many based in Los Angeles) that are turning the city into a hub for anyone looking to experience the thrill of immersive gaming. Sales of head-mounted displays began to climb out of their doldrums late last year, and are expected to surpass 1.5

Torrance 180

Torrance Los Angeles Entertainment Platform 180

socalTECH

AUGUST 27, 2014

In the Los Angeles startup world, there are lots of high profile, buzzy companies which have lots of attention and funding--but which haven''t earned a dime of revenue. We worked together for four years, and I ended up heading up media buying at that company, and he headed up sales.

Startup 239

Startup El Segundo Marketing Media 239

socalTECH

SEPTEMBER 19, 2014

According to Los Angeles-based FEM (fem-inc.com), video recommendations can make a significant difference in how long a user spends on a website or app. I was running the largest deals in the media and entertainment video area across many different Google products. I also lead our media and entertainment vertical practice.

Google 233

Google Content Startup Venice 233

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. I feel this responsibility to my industry to put the best business practices I’ve learned along the way into a platform so I can help other influencers.”. We are in phase three of the influencer economy.

Platform 170

Platform Marketing Tool Venture Capital 170

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

DECEMBER 30, 2019

I organize everything from documents, media files to trip planning, and family calendars on Notion. Brands where the solution is the product - be that removal of plastic through the sales of canned water or the encouragement of rental use products vs purchase. He is one of Los Angeles' most active angel investors, with more than $2.5B

Dollar Shave Club 100

Dollar Shave Club Activity Organization News 100

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. Anne Kavanaugh: I came through the ranks of sales and marketing.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

SEPTEMBER 21, 2010

Los Angeles-based MySpace has been among the most visible of Southern California's Internet era success stories, although the site--now owned by News Corporation--has had its own share of ups-and-downs, as well as questions about its future. Here are four startups of them, and what they're doing: Demand Media. www.mindjolt.com).

Startup 178

Startup Tech Coast Angels Demand News 178

socalTECH

JULY 20, 2009

Los Angeles-based Spot Runner , which operates an online service to help businesses buy and sell TV and video advertising, said late Friday that it has promoted Gus Warren to General Manager of the firm's Malibu Media Platform unit. Warren has been VP of Media Partner Sales and Development for the last three years.

Malibu 100

Malibu Advertising Media Los Angeles 100

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today.

SEM 150

SEM Content Platform Acquisition 150

TechCrunch LA

OCTOBER 26, 2021

And how are these concerns exacerbated given that these authors’ target audience is too young to buy cryptocurrency on platforms like Coinbase and Gemini? But monetizing fan fiction through online platforms is a trickier matter. This is different from how sales work in the existing art world.

Writing 196

Writing Outsource Development Technical Review Examples 196

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. Anne Kavanagh: I came through the ranks of sales and marketing.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

SEPTEMBER 28, 2018

Los Angeles-based Bridg (www.bridg.com), led by CEO and founder Amit Jain , has created a solution which it's been offering to those offline retailers for several years now. Amit Jain: Bridg is a customer data platform and marketing technology for offline retailers. Brig is a customer data platform for offline retailers.

Startup 113

Startup Custom Customer Sales 113

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? For a number of high profile brands, it's by using the software and services of Los Angeles-based PromoJam (www.promojam.com), which just announced a round of funding to accelerate it efforts last week from Golden Seeds and the Band of Angels.

Social Media 217

Social Media Startup Platform Media 217