socalTECH

AUGUST 22, 2014

Sizmek , which provides digital advertising technology and services, says it has named Ray Erickson as Director of Video and Rich Media Sales, Western and South Central Regions, based in Los Angeles. Erickson has been at Sizmek serving as Director of Platform Sales, and previously served at Eyewonder and Katz Media Group.

Sales 147

Sales Advertising Los Angeles Media 147

socalTECH

NOVEMBER 10, 2020

The company said the funding will go towards expanding its dealer network across North America, as well as for its technology platform and data analytics capabilities. Jillings is the former CEO of Telesign, and has a long history in Southern California's technology industry; he previously also was CEO of Vantage Media. READ MORE>>.

Software 124

Software Sales Southern California Equity 124

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Jon Siegal was previously a VP of Sales at Siebel Sytsems., READ MORE>>.

Social Media 234

Social Media Media Marketing Product 234

socalTECH

AUGUST 18, 2015

Santa Monica-based GumGum , which operates an online digital advertising platform aimed at visual content, said Tuesday that it has named John Weisgerber as its new Senior Vice President of Sales. He also has served at Forbes Media and Ziff-Davis Publishing. Weisgerber was most recently at Hearst Corp., READ MORE>>.

Sales 100

Sales Santa Monica Advertising Content 100

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Jon Siegal was previously a VP of Sales at Siebel Sytsems., READ MORE>>.

Social Media 197

Social Media Media Marketing Product 197

socalTECH

AUGUST 10, 2010

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering. READ MORE>>.

Platform 145

Platform Westlake Village Advertising Media 145

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. We did our first Instagram campaign at the end of last year. Millenials?

Social Media 237

Social Media Advertising Media Metrics 237

L.A. Business Journal

OCTOBER 5, 2020

While TikTok awaits further developments in the proposed sale of its U.S. the social media platform notched a victory last week in its fight against the Trump administration. operations to Oracle Corp. and Walmart Inc.,

Oracle 130

Oracle Social Media Platform Sales 130

socalTECH

NOVEMBER 11, 2008

Irvine-based Specific Media said this morning that it has launched a new ad platform, which it says will simplify management and delivery of advertising. The firm said the offering can be used to highlight different products, business locations, and sales incentives based on distinct audience profiles.

Platform 124

Platform Media Template Advertising 124

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95

Media Framework Social Media Metrics 95

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 148

Social Media Startup Commerce News 148

SoCal Tech Calendar

FEBRUARY 16, 2017

Wednesday, February 22, 2017 -- MAKE IT Monthly - Social Media for Emerging Brands: DIY Tips for Big Results. New digital platforms enable emerging brands and products to gain awareness quickly and drive sales. But navigating the landscape can be daunting. See [link] (more)

Social Media 100

Social Media Tips Media Guide 100

socalTECH

JANUARY 4, 2011

San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering. ShowUhow is venture backed by Syncom Ventures, and raised a round of capital back in August. READ MORE>>.

Social Media 162

Social Media Media Sites San Diego 162

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co. Needless to say, very little of it was easy.

Media 175

Media News Organization Content 175

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Bill Curtis: It's by far the most exciting platform right now. It ends up being good for both.

Media 150

Media Report Advertising Content 150

SoCal CTO

JUNE 14, 2008

The topic is: Betting Your Company On An Internet Platform? However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. Must design your application differently to live on top of the platform. It's funny.

Platform 150

Platform EC2 Java S3 150

TechCrunch LA

JANUARY 26, 2022

W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines is still recovering from that debacle. You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spend a long time recovering from that debacle. With over 78% of the U.S.

Social Media 59

Social Media Media Entrepreneur Platform 59

TechCrunch LA

AUGUST 30, 2022

Genies is partnering with a handpicked group of creators to design the first set of collections available on the platform, Nigam said. On Genie, only approved sellers on the platform will be able to launch collections to start, though the company says it eventually wants to empower all its users to create unique 1-of-1 fashion items.

Geni 219

Geni Silver Lake Startup Platform 219

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. Starting with that vision, we acquired a company that had built the base platform, based in Guatemala.

Media 162

Media Advertising Startup Platform 162

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. The video conferencing platform welcomes over 300 million daily users, and enjoys some of the best name recognition in the industry — and for good reason.

Tool 128

Tool Startup Software Review Technical Review 128

socalTECH

OCTOBER 16, 2017

out of a $5M pre-sale goal for its token sale, and also added Ryan Scott to its advisory board. Karma said it is developing a proprietary membership and event management platform based on Blockchain. Los Angeles-based Karma , a company developing blockchain technology, said Friday that it has raised $4.1M READ MORE>>.

Causecast 124

Causecast Class Sales Los Angeles 124

Tech.Co

JUNE 22, 2021

An ecommerce giant with huge clout in bricks-and-mortar store retail, too, Shopify can boast to having more than one million retailers using its platform. Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. Not sold on Shopify?

Marketing 177

Marketing Buzzfeed Guide Platform 177

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. Adform, which says it supplies technology to European media agencies, trading desks, advertisers and publishers, said the new office is part of an effort to offer U.S.-based

OpenX 159

OpenX Advertising Platform Los Angeles 159

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At the time, it was doing Facebook media buying for e-commerce companies. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

OCTOBER 11, 2018

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning. READ MORE>>.

Entrepreneur 153

Entrepreneur Commerce Social Media Startup 153

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Concentrate your efforts on two to three platforms to start.

Social Media 108

Social Media Media Startup Tips 108

InfoChachkie

AUGUST 18, 2011

Messenger : Mark Douglas, President & CEO, SteelHouse Media. In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. Rubicon was the media business. You can watch the video below or on YouTube here: [link].

eHarmony 204

eHarmony Media Oracle Commerce 204

socalTECH

FEBRUARY 28, 2018

Goldsmith was previously a Sales Director at KAYAK. MediaAlpha said the value of media transacted through its platforms in 2017 was worth $250M. The firm said it has opened up a London office, and hired on Robert Goldsmith as Director of Demand Partnerships as part of its efforts in Europe. READ MORE>>.

Advertising 113

Advertising Demand Los Angeles Platform 113

socalTECH

JULY 6, 2016

Blucora was advised by GCA Savvian Advisors in the sale. OpenMail is led by Chuck Ursini, former EVP, Platforms at Demand Media; Ursini also has served at Amazon, Morgan Stanley and UBS. Blucora said that OpenMail is paying the company $45M in cash for Infospace. READ MORE>>.

Venice 124

Venice Demand Platform Sales 124

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101

Media Marketing Startup Framework 101

Tech.Co

JANUARY 3, 2020

Point-of-Sale Systems. With in-person sales still accounting for more than $3 trillion per year , it's safe to say the original shopping methods are going to stick around. But if you want to stay on top in these industries, you are going to need to update the way you make sales. Digital Marketing Platforms.

Technical Review 91

Technical Review Software Review Social Media Platform 91

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

JULY 23, 2013

The funding also included Bertelsmann Digital Media Investments, Lerer Ventures and Mesa. Panjo lets enthusiasts of all types create their own online marketplaces, handling all of the issues involved with creating a marketplcae, including dealing with payments and peer-to-peer sales.

Software 170

Software Bertelsmann Santa Monica Platform 170

socalTECH

APRIL 23, 2013

MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide. software analytics advertising sales marketing partners elevation capital venture marketshare' The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164