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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211
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Dynamite Data Acquired By Market Track

socalTECH

Dynamite Data , a developer of consumer and retail channel intelligence and big data information, has been acquired by Market Track , according to Market Track. Some of Dynamite Data''s executives are based in Los Angeles, although the firm is headquartered in Chicago. READ MORE>>.

Marketing 159
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Marketing and big data: Finding that needle in the haystack

Berkonomics

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. She doesn’t fit into the demographic mold, and she will be missed when using any of the traditional marketing methods of communication.

Marketing 120
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HG Data Takes $12M More For Market Analytics

socalTECH

Santa Barbara-based HG Data has raised $12M in a Series B funding, the company announced today, for it market analytics and intelligence information. HG Data is led by Craig Harris. The startup said the funding was led by Updata Partners, and also included Rincon Venture Partners and Epic Ventures.

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Here is The Best Data You’ll Find on the LA Tech Market

Both Sides of the Table

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. Everybody now knows that LA produced SnapChat, Tinder and Maker Studios.

Marketing 150
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FDA: Despite “Manipulated” Data, $2M Gene Therapy Should Stay on Market

Xconomy

The FDA on Tuesday said that some data supporting the spinal muscular atrophy gene therapy Zolgensma was “manipulated” before its May 24 approval and that its manufacturer, Novartis (NYSE: NVS ) subsidiary AveXis, knew about it. That issue “impacts the accuracy. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

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Using Generative AI to Drive Corporate Impact

TechEmpower

Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies. This AI-centric approach transforms sales into a data-driven field, emphasizing efficiency and personalized customer experiences.