Berkonomics

JUNE 22, 2023

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Can you dominate that market?

Patents 286

Patents Pricing Ideas Marketing 286

Berkonomics

OCTOBER 19, 2023

But the problem was solved, and response times returned to “immediate” for at least this class of customer call. Email readers, continue here…] It took two long years for the company to fully recover its lost reputation after the actual problem was fixed to the satisfaction of all. What if the problems had been more complex?

Training 156

Training Resource Customer Custom 156

Berkonomics

FEBRUARY 11, 2016

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter. Still true, but with a big twist.

Marketing 120

Marketing IP Email Class 120

Berkonomics

NOVEMBER 27, 2020

Tyson’s insight into the realities of the market. The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. I can’t recall any of my companies hanging onto its original plan after some level of market feedback. Tyson’s statement also addresses change.

Summary 156

Summary Metrics Class Email 156

Berkonomics

APRIL 1, 2021

We are not always smart about the market or the product. We may miss the context of the times and come to market too soon or too late. We might not have researched the market diligently or used a focus group or other market research. Early market experience can cause a need to pivot. My story of a great pivot.

Resource 156

Resource Research Class News 156

Berkonomics

NOVEMBER 25, 2021

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Here are five basic kinds of internal risks that a business faces over time. Second is product risk.

Competition 156

Competition Marketing Class Product 156

Berkonomics

JUNE 4, 2020

Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. The point is that once your company is stable at or above the breakeven point, one incremental unit generates robust increases in net profit. Back to the incremental unit.

.Net 156

.Net Sales Tool Email 156

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more.

Pricing 226

Pricing Competition Examples Class 226

Berkonomics

NOVEMBER 18, 2021

The first crisis is financial, funding the business, development, inventory, and marketing. Email readers, continue here…] And the third predictable crisis is…. And, as you grow, the same class of problems returns but with a larger scale and more urgent cry for attention – and more ruinous if not solved.

Class 156

Class Customer Custom Email 156

Berkonomics

AUGUST 24, 2017

But the problem was solved, and response times returned to “immediate” for at least this class of customer call. Email readers, continue here…] But “There’s the rub” (the snag) wrote Shakespeare in Hamlet. It took several months to hire and train enough new support reps to keep up with the rapid growth of our company.

Training 243

Training Resource Press Satisfaction 243

Tech.Co

JUNE 3, 2022

Square is one of the biggest POS systems on the market for retailers and restaurants alike, while Apple is one of the biggest tech giants. Their system genuinely is top of the class for any small business, so it's worth considering with or without Tap to Pay. Secure and Seamless Payment.

News 155

News Newsletter Sales Tips 155

Berkonomics

DECEMBER 28, 2017

And yet, such relationships properly used and never overused, can quickly and precisely help a CEO cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help the CEO avoid a myriad of mistakes that could prove costly in time and money.

Class 243

Class Organization Activity Customer 243

Berkonomics

FEBRUARY 20, 2014

The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. Email readers, continue here.] I can’t recall any of my companies hanging onto its original plan after some level of consumer feedback.

Startup 245

Startup Summary Metrics Class 245

Berkonomics

APRIL 13, 2017

Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Email readers, continue here…] Can you dominate that market?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

SEPTEMBER 18, 2014

We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. Plans don’t often work as devised.

Class 176

Class Resource Email Examples 176

Berkonomics

FEBRUARY 14, 2019

My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market. And what if that person admitted immediately that he or she had no team and was not the person to take this plan to market?

Venture Capital 120

Venture Capital Entrepreneur Ideas Summary 120

Berkonomics

FEBRUARY 14, 2019

My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market. And what if that person admitted immediately that he or she had no team and was not the person to take this plan to market?

Venture Capital 120

Venture Capital Entrepreneur Ideas Summary 120

InfoChachkie

SEPTEMBER 19, 2012

I thought this post might be of interest to some of my readers, as it offers a glimpse into my approach to teaching entrepreneurship. . Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO.

Class 231

Class Startup Santa Barbara RSS 231

InfoChachkie

APRIL 25, 2011

I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. I read Enchantment anticipating that it might augment my Entrepernurial Selling class, which focuses on influence and persuasion, rather than sales tactics. Drop Everything And Do What Your Boss Asks.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

Berkonomics

JULY 11, 2013

Email readers, continue here.] The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 207

.Net Sales Tool Social Network 207

Berkonomics

APRIL 4, 2019

Others worry that we will latch onto individual line items within financial data and engage in inquisitions regarding telephone bills, marketing costs and other tactical line items in detailed financial statements. Email readers, continue here…] Prepare for your annual meetings well. The minimum legal requirements.

Class 120

Class Course Report Competition 120

Berkonomics

MAY 27, 2021

Email readers, continue here…] Each board member is legally tasked with two duties: the duty of care, and the duty of loyalty: care for the living entity that is the corporation itself, and loyalty not to the board member’s constituency, but to the corporation itself. What are the legal responsibilities of board members?

Resource 156

Resource Acquisition Class Help 156

Berkonomics

DECEMBER 13, 2011

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more marketing capital and entail much more risk than one that follows an existing trend, even if an emerging one. Email readers, continue here.]

Class 149

Class Product Marketing Demand 149

Berkonomics

APRIL 14, 2012

Others worry that investors will latch onto individual line items within financial data and engage in inquisitions regarding telephone bills, marketing costs and other tactical line items in detailed financial statements. Email readers, continue here.]

Class 202

Class Report Competition .Net 202

socalTECH

JUNE 20, 2012

For readers, LaunchpadLA is all about? We got over 400 applications for the ten slots we had open in this class, and we picked ten amazing companies. So far, eight of the ten companies in our current class have raised outside funding, and we're really happy with how it's gone so far. So when is the next class?

Class 261

Class Mentor Startup Santa Monica 261

Berkonomics

SEPTEMBER 6, 2010

They can elect directors for their class of stock, approve mergers and acquisitions; approve increases or changes to the capital structure of the company and other more minor actions. Sometimes, there will be a conflict of interest between the people representing the various shareholder classes on a board. Email readers continue here.]

Class 179

Class Coach Invest Sales 179

Berkonomics

JUNE 18, 2015

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Email readers, continue here…] Second is product risk. Here are risks you can address.

Competition 120

Competition Marketing Class Product 120

socalTECH

NOVEMBER 19, 2015

These nominees came from (many) reader suggestions; suggestions by a wide range of industry insiders who served as an informal nominating committee; and our own and other editorial coverage. Gunnar Lovelace and Nick Green , Thrive Market. Congratulations to our third class of the socalTECH 50! Where did these names come from?

SoCalTech 100

SoCalTech Lootcrate Southern California Snapchat 100

Berkonomics

JUNE 2, 2015

Email readers, continue here…] The first crisis is financial, funding the business, development, inventory, and marketing. And, as you grow, the same class of problems returns but with a larger scale and more urgent cry for attention – and more ruinous if not solved. The second crisis is organizational.

Class 120

Class Customer Custom Email 120

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. PHONE CALLS. Enter phone calls.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

NOVEMBER 7, 2013

The basic concept has to make some kind of sense given the technical, market and competitive environment, otherwise nothing else matters. This is where you find the superb Rails coder, and the world-class information architect, and the consummate sales guy, and the persuasive business development person, and the brilliant CFO.

Startup 189

Startup Sales Ideas Entrepreneur 189

Berkonomics

JULY 19, 2011

In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Many other PC vendors flooded the market, including an uncounted number of “white box” manufacturers who created systems out of components imported from Asia. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

APRIL 13, 2010

Email readers continue here.] It took several months to hire and train enough new support reps to keep up with the rapid growth of our company. But the problem was solved, and response times returned to “immediate” for at least this class of customer call.

Training 159

Training Resource Press Satisfaction 159

socalTECH

MAY 7, 2010

Marc Friedmann: SciVee serves the STM - Science, Technical, Medical - market. It's largely a publishing market, and has been around for hundreds of years. We provide rich media to the STM market. The challenge is, like with any mature business, is figuring out how to stimulate the market. That's what SciVee is focused on.

Journal 124

Journal Technical Review UCSD Web 124

Berkonomics

JULY 26, 2010

And yet, such relationships properly used and never overused, can quickly and precisely help a CEO cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help the CEO avoid a myriad of mistakes that could prove costly in time and money.

Class 120

Class Organization Customer Custom 120

Both Sides of the Table

NOVEMBER 5, 2012

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. You imagined him as the kid in your class at school at the front of the room raising his hand at every question and saying, “Oooh, me. Call on me.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

Berkonomics

NOVEMBER 23, 2023

Some rules about stock options and phantom stock: [Email readers, continue here…] The real insight here is that stock options or phantom stock are the tools of early-stage businesses used to attract great talent when there is not enough cash to pay market rates. How about multiple classes of stock? Here are some rules.

Equity 156

Equity Class Pricing Sales 156