Startup Professionals Musings

OCTOBER 21, 2023

Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market. Marketing is everything these days. On the average, it takes as long to build marketing momentum as it does to build the solution. Everyone must be part of the sales process.

Customer 109

Customer Custom Satisfaction Sales 109

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. Incorporate AI-powered data and metrics systems. Jeff Bezos has kept his focus on customers.

Marketing 123

Marketing Technical Review Customer Custom 123

Both Sides of the Table

SEPTEMBER 10, 2021

The world around us is being disrupted by the acceleration of technology into more industries and more consumer applications. Technology solutions are now used by authoritarians to monitor and control populations, to stymie an individual company’s economic prospects or to foment chaos through demagoguery. Hot, Flat & Crowded.”

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

JANUARY 22, 2021

Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market. Marketing is everything these days. On the average, it takes as long to build marketing momentum as it does to build the solution. Everyone must be part of the sales process.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

NOVEMBER 11, 2019

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Marketing 94

Marketing Social Media Technical Review Customer 94

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Tell us about your facial animation technology and how it's used? Around 2006, they opened up a sales office here, with a couple of guys talking to the film and games business.

Metrics 100

Metrics Startup Sales Newsletter 100

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. By some metrics, certainly not. Should Tech Giants Stop Trying to Make Social Commerce Happen?

Social Media 148

Social Media Startup Commerce News 148

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. Walter Delph: Marketers are still figuring this out. It''s so business marketers can justify their spending.

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

JANUARY 6, 2021

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

FEBRUARY 6, 2021

Words alone, like “improved efficiency”, “paradigm shift,” and “breakthrough technology” won’t convince people to follow you. For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers.

Startup 155

Startup Resource Metrics Technical Review 155

Startup Professionals Musings

MARCH 10, 2023

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Formalize the use of tools and information technology. Marketing, sales, support, and service operations.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your pitch deck should really be your best marketing tool Your pitch deck shouldn’t contain your deepest, darkest secrets and plans. A deck is a deck.

Funding 239

Funding Venture Capital IP Email 239

TechCrunch LA

NOVEMBER 5, 2021

The global meat substitute market was valued at $4.51 Former technology journalist Courtney Boyd Myers co-founded AKUA with Matthew Lebo five years ago after seeking out a career where she could leave a legacy and fulfill her mission of reversing climate change. AKUA co-founder and CEO Courtney Boyd Myers.

Startup 191

Startup Los Angeles Sample Funding 191

Startup Professionals Musings

APRIL 7, 2021

The best are ones quickest and most willing to do the realignment on a continuous basis these days, as the market changes, customer interests change, and you learn from experience. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

AUGUST 15, 2022

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

JUNE 20, 2022

These changes can be cultural, like the increasing need to be social, spawning Facebook and a hundred others, or technological, like the explosion of mobile devices around the world. The advent of new breakthrough technologies. Changes in your organization’s core performance metrics.

eBook 111

eBook Metrics Examples Startup 111

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

JULY 4, 2021

For market changing products, build first a minimally viable product (MVP), and never build products for sale until you have real orders in hand. More features and inventory added early will be wasted as you will need to pivot to match the real market. Inventory is money sitting idly by, adding no value. There is no cushion.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

SEPTEMBER 30, 2023

He also still gets excited to donate one percent of sales to environmental groups around the world. Innovative technologies require iterative development, while other ideas are primarily marketing and financial. Innovative technologies require iterative development, while other ideas are primarily marketing and financial.

Startup 94

Startup Ideas Metrics Entrepreneur 94

Startup Professionals Musings

OCTOBER 13, 2021

For example, a few years ago, the company Beepi had a vision to build a new market for buying and selling used cars, but became overly focused on fundraising to grow fast, and ignored many customer complaints. Obsessive sales – must meet revenue goals. Hypermetricemia – metrics for everything.

Metrics 133

Metrics Product Yahoo Examples 133

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. billion dollar sale to Oracle from Bozeman, Montana. But it is an important metric for firms in pursuit of explosive growth.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Update your technology to reach new customer segments.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

JUNE 7, 2020

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Formalize the use of tools and information technology. Marketing, sales, support, and service operations.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics. Provide constant innovation in processing feedback.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

JUNE 1, 2022

Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales.

Technical Review 120

Technical Review Customer Custom Social Media 120

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. Top 3 Important Facebook Marketing Trends to Watch and Emulate. If you’re going to spend a lot of money on social media marketing this year, it pays to know where to put it, how to get the most out of it, and how to safeguard it. That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

socalTECH

DECEMBER 11, 2017

Our interview this morning is with Scott Cannon , the CEO of BigRentz (www.bigrentz.com), which is creating an online marketplace for big equipment--an industry known notoriously as not adopting new technology. They've been resistant to technology for a long time. Really, we're the sales and marketing arm of those companies.

Startup 174

Startup Metrics Customer Custom 174

socalTECH

AUGUST 30, 2017

I've also been in technology since I was AOL in the 90's. We actually started with the musician matching site, because it was a smaller technology challenge. What markets are you in right now? We're pretty much in every major market, particularly in music strong communities, like Los Angeles, New york, Nashville, and Toronto.

Startup 150

Startup Metrics Offshore Sites 150

socalTECH

DECEMBER 20, 2017

Here’s why that should scare you… In recent years the pace of the market has accelerated dramatically. from sales to marketing, product, to ops and finance?—?centers In the meantime, we’ll continue publishing thoughts and ideas we’ve learned from great product managers here. Read on for our top posts from 2017! ?? Read more… ??

Technical Review 100

Technical Review Metrics Ideas Product 100

Startup Professionals Musings

APRIL 20, 2015

Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market. Marketing is everything these days. On the average, it takes as long to build marketing momentum as it does to build the solution. Everyone must be part of the sales process.

Startup 107

Startup Sales Customer Custom 107

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. If you don’t, somebody else WILL!” ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. Customers expect you to provide access via their mobile devices, as well as being responsive to sales and support questions on social media and multiple Internet channels and partners at their whim.

Customer 84

Customer Custom Company Companies 84

socalTECH

JUNE 1, 2012

My cofounder, Steven Elliott, was CTO of a company doing artificial intelligence and automated chat technology. My other co-founder, Rusty Jenkins, was also with that company, doing sales. As we've built this relationship with them, we let them see the mobile and social metrics, and make it so that they're able to create a campaign.

CTO Coach 223

CTO Coach Startup Mobile Artificial Inteligence 223

Startup Professionals Musings

AUGUST 7, 2015

In every case, the relevant pitch needs to start by highlighting a real customer problem, then outlining a new solution, with all the features and disruptive technology. Here are the motivation elements that investors expect to hear: Size and growth potential of the market opportunity. First to market” is not sustainable by a startup.

Product 103

Product Slides Customer Custom 103

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. The market response model is an analytical model, which quantifies how markets respond to stimuli. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

SEPTEMBER 20, 2019

These changes can be cultural, like the increasing need to be social, spawning Facebook and a hundred others, or technological, like the explosion of mobile devices around the world. The advent of new breakthrough technologies. Changes in your organization’s core performance metrics.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93