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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294
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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology.

Services 121
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Good Times Ahead for VC-backed Tech Companies?

Both Sides of the Table

On the third Wednesday of every month I co-chair a meeting called the SoCal VCA (venture capital alliance), which represents participants from all of the top venture capital firms in Southern California as well as prominent members of the Tech Coast Angels (TCA). We feature a prominent speaker at every event.

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A Chat With Jamie Montgomery On How LA's Tech Ecosystem Has Grown

socalTECH

Next week is the Montgomery Summit (www.montgomerysummit.com), one of the longest running technology conferences held in Los Angeles. It's now an internationally recognized showcase for technology here in Los Angeles, and we also get to showcase Southern California companies, as well. We've seen some notable successes.

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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. billion dollar sale to Oracle from Bozeman, Montana. When it comes to the technology ecosystem, clusters are vital. It’s very important.

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People Management: Startup Teams Should Dip but not Skip

Both Sides of the Table

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. Similarly I liked to keep myself apprised of the technical decisions we were making. But as a CEO you can’t rely solely on this information.

Startup 308
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When Planning A Startup, A Top Priority Is Location

Startup Professionals Musings

get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. billion dollar sale to Oracle from Bozeman, Montana. When it comes to the technology ecosystem, clusters are vital. It’s very important.

Startup 97