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Impact Radius Gets $30M For Affiliate Marketing Software

SoCal Tech Calendar

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. The funding came from Silversmith Capital partners.

Software 100
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Impact Acquires ACTIVATE

socalTECH

Santa Barbara-based Impact , which develops partnership management software, said this morning that it has acquired ACTIVATE , an influencer marketing platform which provides influencer discovery, program workflow, measurement, and analytics. Financial details of the acquisition were not announced. READ MORE>>.

Activity 100
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Impact Collects $75M In Investment Round

socalTECH

According to the company, the funding will go towards accelerating development of its platform, for go-to-market and regional expansion, and other growth efforts. The company was founded in 2008.

Invest 113
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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

socalTECH

According to IMpact, it has added "deep linking" to specific product pages in apps, and tracking of in-app clicks and conversions for "partner attribution", in and enhancement to its platform. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

Mobile 113
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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

We also do lots of things in-venue, including mobile ticketing, integrating with Ticketmaster, Comcast, and many other ticketing providers. Combining that with my previous experience, which was in the platform and SaaS market, and sports, was really a home run. Laurence Sotsky: That's a great question.

Mobile 162
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Interview with Wes Brodsky, SaveFans

socalTECH

We are an offer-based platform that allows users to negotiate the price they buy and sell tickets for, on the secondary market. The easiest way to think about it is that we're like the Priceline for the secondary ticket market. Plus, even when they do sell a ticket on the secondary market it's usually for a specific price.

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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

Commission Junction, MySpace, TicketMaster and many more. We’ll be conducting a series of educational programes covering: fund raising, team building, product development, sales, marketing, business development and how to prioritize your time as a CEO. DataPop : DataPop was founded by performance marketing veterans from Yahoo!

Company 276