socalTECH

AUGUST 30, 2011

Brandon tells us the story about how the loss of his aunt to breast cancer--his mother's participation in a charity walk to honor her--inspired him to take the technology from his firm, AudioLife (focused on music and entertainment marketing), and apply it to the nonprofit sector. What is GoodThreads all about? They said it would be amazing.

Pricing 247

Pricing Design Startup Ideas 247

socalTECH

DECEMBER 11, 2017

Our interview this morning is with Scott Cannon , the CEO of BigRentz (www.bigrentz.com), which is creating an online marketplace for big equipment--an industry known notoriously as not adopting new technology. We bring value to those small guys who can't compete against a $60 million marketing budget. The results speak for themselves.

Startup 174

Startup Metrics Customer Custom 174

Both Sides of the Table

MARCH 11, 2011

Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. He invented the category of sponsored search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs.

Competition 350

Competition Idealab Product CitySearch 350

socalTECH

JUNE 9, 2010

To understand why investors are finding the firm so interesting, and why the company raised such a large round, we spoke with Adam Bernhard , CEO of the firm, about the company and funding, how email has allowed the firm to get past the "Google trap" of marketing on the web, and where the firm is going. Adam, thanks for the time.

Sales 224

Sales Email Startup Sample 224

Tech Zulu Event

JULY 18, 2011

I must say I’ve become a regular user of ShopperSeeks every since this interview. And you will to after this interview. I enjoyed it there, but they eliminated the apparel category so I decided to worked for a family owned apparel company. Kyle: What’s been the most after sought category of items?

Startup 99

Startup Social Media Media Sites 99

socalTECH

MARCH 6, 2009

One of the firms looking to make its market in the area is Altadena-based Student of Fortune (www.studentoffortune.com). So, we made it such that a tutor can ask any price they think is valid, with the question askers price used as a guideline. Conversely, tutors can also underbid--and maybe ask $5 for that answer.

Class 150

Class Sites Altadena Pricing 150

socalTECH

MAY 11, 2009

Basically, it's going to be market research. The parent company of LetSimonDecide is a market research company. We are currently working with a couple of Fortune 500 companies, doing customized versions of this for market research. Ricardo Solar: I worked for thirteen years at Mattel, and have a marketing and sales background.

Research 100

Research Statistics Pepperdine Sites 100

socalTECH

JUNE 29, 2009

One of those companies is LEHR (www.golehr.com), which develops and markets lawn and garden equipment which uses propane--not gasoline--for power. That's the only category where 2-strokes are still dominant. The two major issues, in my opinion, were price point, and the second was ease-of-use.

Southern California 113

Southern California Product Research Pricing 113

InfoChachkie

SEPTEMBER 22, 2009

Two Wharton students needed new suits for the dreaded MBA interview season. The two Founders then offered their security software for free on the Internet and it quickly became one of the most popular open-source security solutions on the market. For more discussion of entrepreneurial pricing, see “At What Price?”.

Ideas 153

Ideas Startup Pricing Entrepreneur 153

SoCal Delicious

MAY 6, 2012

Our Best Interviews Via Email: Monthly. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies. Idea Mensch. where entrepreneurs share their stories. Subscribe to RSS.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78