InfoChachkie

SEPTEMBER 17, 2012

As such, speak in terms of company types, such as, “I anticipate that our company will be attractive to companies like Google and Facebook, which have a history of paying a premium to enter emerging market segments.”. For instance, in a company’s early stages, it might be prudent for a Founder to lead the company’s sales efforts.

Entrepreneur 253

Entrepreneur Google Invest RSS 253

InfoChachkie

SEPTEMBER 5, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Sales Mentality. What was the result?”.

Tips 182

Tips RSS Ideas SaaS 182

InfoChachkie

DECEMBER 10, 2012

If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.". Although social media news sites can be effective market validation tools, they are not without their downsides. Never ask a tech community for feedback when your true intent is to close a sale. Hacker Downside.

News 198

News Sites Startup RSS 198

InfoChachkie

JULY 18, 2012

From a marketing partnership with Verizon, to producing our own radio shows on CBS and ABC and finally, a Costco rollout; the company’s management worked tirelessly to find solutions to maintaining growth and profitability, critical components of any business. In May of 2012, sales dropped drastically. We sought capital just in case.

RSS 170

RSS Technical Review Capital Email 170

InfoChachkie

JUNE 3, 2013

We weren''t marketing the newsletter, it was just out there, sort of growing organically.". The popularity of the company''s newsletter soon began to grow at a pace that outstripped the MouseDriver''s relatively meager sales. As John noted at the conclusion of his talk, "The book did help us increase sales. Share and Enjoy.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

InfoChachkie

OCTOBER 29, 2012

As such, speak in terms of company types, such as, “I anticipate that our company will be attractive to companies like Google and Facebook, which have a history of paying a premium to enter emerging market segments.”. For instance, in a company’s early stages, it might be prudent for a Founder to lead the company’s sales efforts.

Entrepreneur 145

Entrepreneur Google Invest RSS 145

Startup Professionals Musings

AUGUST 16, 2012

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. When you extend this to include social media marketing, you can imagine that startups and small businesses are in fact at an advantage over their less flexible big brothers. Geographic customization.

Entrepreneur 96

Entrepreneur News Sites RSS 96

InfoChachkie

JULY 5, 2012

Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. This allows advertisers to offer affiliate publishers performance-based offers, which are compensated on a pay-per-view, pay-per-click or pay-per-sale basis. <Break here> Skimlinks For The Video Age. .

Customer 133

Customer Custom Entrepreneur Advertising 133

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Customer 271

InfoChachkie

JUNE 11, 2012

Michael Dell promised his parents that he would return to school if the sales at his startup did not meet his expectations. “I There is little likelihood that the value proposition you initially explore is the go-to-market strategy your venture will ultimately pursue. I had to give it a full go and see what happened. Share and Enjoy.

Tips 279

Tips Startup Education Entrepreneur 279

Startup Professionals Musings

MAY 18, 2011

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. When you extend this to include social media marketing, you can imagine that startups and small businesses are in fact at an advantage over their less flexible big brothers. Geographic customization.

Startup 94

Startup News Sites RSS 94

Both Sides of the Table

AUGUST 25, 2009

I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. After the sales meetings I would ask the exec afterward, “how do you think it went?&# We used to do this in our sales slides.

Venture Capital 275

Venture Capital Sales Slides Startup 275

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

NOVEMBER 19, 2012

As part of their job search efforts, one of the station’s producers created a montage tape of their work and sent it to a number of major-market stations, including WLS in Chicago. It was natural for Oprah to be apprehensive about assuming an unfamiliar role in the US’s third largest media market. Did this slow her down? Of course not.

Tips 279

Tips Startup Networking Entrepreneur 279

SoCal CTO

JUNE 14, 2008

Stamps.com - two back-ends - mainline service vs. marketing site. From BBM's web site: media RSS - extensions to RSS subscription format to support time based media, enclosures, copyrights and other meta-data needed for media. First company built on top of EMC, Unix servers, field sales to large clients.

Platform 150

Platform EC2 Java S3 150

Startup Professionals Musings

APRIL 16, 2010

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. When you extend this to include social media marketing, you can imagine that startups and small businesses are in fact at an advantage over their less flexible big brothers. Geographic customization.

Startup 52

Startup News Sites RSS 52

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. That way people who want to get your blog by RSS and/or email can do so. I recently wrote a piece for Mashable on how to create a company blog. I have a very detailed article that covers stuff I won’t cover in detail in this post.

Blogging 286

Blogging Startup Writing Summary 286

InfoChachkie

DECEMBER 3, 2012

Market Tested - The night before their recording date, the Kingsmen performed the song for an hour and a half (yes, a 90-minute version of the song) at a small club. This field test with their target market solidified the band's desire to record and release the song. Was the excessive cost and time well spent? Share and Enjoy.

Startup 217

Startup RSS Marketing Sales 217

InfoChachkie

MARCH 4, 2013

By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Pay To Play. Share and Enjoy.

Startup 269

Startup Cloud Computing RSS Writing 269

Both Sides of the Table

MARCH 27, 2011

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. Do you have sales productivity software? And then you need to market it.

Blogging 373

Blogging Startup Writing Venture Capital 373

socalTECH

JUNE 30, 2009

We spoke to him, and he had the sense that the market was right for us. Jason Kiesel: We have a great technology, and decided that there is a market for organizations that perhaps want to lobby Congress, the Senate, or state governments. Kurt Daradics: We're also doing a big outreach to build up our outside sales staff.

Startup 100

Startup Writing Southern California Email 100

SoCal Delicious

SEPTEMBER 22, 2008

Analysis on viral marketing, user experience, game design, and online ads. Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter.

Startup 29

Startup IP Email Report 29

InfoChachkie

SEPTEMBER 24, 2012

In particular, the Chick-fil-A Monday counter-protest resulted in a one-day sales record for the franchise. The company paid the price for this rash decision, as its second quarter sales were down, causing the company's stock price to drop 15% in a single day. However, the long-term impact of the controversy is unclear. million units.

Entrepreneur 203

Entrepreneur Email Sales RSS 203

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

SoCal Delicious

MAY 6, 2012

Subscribe to RSS. Subscribe to RSS. Joey Flores is co-founder and CEO of Earbits , an online radio platform that enables bands, labels and concert promoters to acquire fans, market new releases and promote live events. Our Best Interviews Via Email: Monthly. Idea Mensch. where entrepreneurs share their stories.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

MARCH 1, 2010

I’m not talk about the age old debate amongst investors whether you back entrepreneurs, markets or products (or as people like to hedge – product / market fit). I’m on the record as saying I’m 70% management, 30% market. I’m on the record as saying I’m 70% management, 30% market. I’m unequivocal on that topic.

Entrepreneur 321

Entrepreneur GRP Partners Venture Capital Invest 321

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9 Another client of Mr. Rappaports, Mich Mathews, formerly the head of marketing for Microsoft. The units, asking $500,000 to $2 million, hit the market in about a month.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

InfoChachkie

DECEMBER 17, 2012

Dynamic, growing startups consistently identify more ideas and opportunities than they have the time or resources to pursue, including: entering into potential partnerships, developing new products and accessing emerging markets. However, at that time, our resources were better applied to exploiting our primary, PC-based market.

Tool 255

Tool Startup Ideas Resource 255