Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user. Gross margin positive !=

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

MAY 5, 2009

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

JUNE 18, 2012

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Savings can be huge in these areas.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Savings can be huge in these areas.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

FEBRUARY 13, 2010

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Savings can be huge in these areas.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

socalTECH

SEPTEMBER 14, 2009

I was in advertising and marketing, working in Newport Beach on the Mazda account. Billy Fried: We first tested it in California, which was our launch market a year and a half ago. The idea was to have tent poles up in the most important leisure markets. Bill Fried: I'm a serial entrepreneur. It's down in Laguna Beach.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass. And they have done hundreds of them.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48